Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

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Annual Student Programs
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Industry Professionals and Researchers Engaged
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Published and working research papers written from WCA data projects

Apply for the Fall Analytics Accelerator

Broaden your analytics skillset through a monthlong experiential learning project and work with actual companies using real-world datasets. Student applications open September 1.

Online Courses and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online courses and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of your location.

In The News

Student Programming

Datathon Challenge: How to Boost Sales for a Global Retailer

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

Telling the Data Story Behind Video Gaming

Thought Leadership

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

Why Marketers Should Embrace Consumer Privacy Regulations

COVID-19 and Food Security Challenges

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.

Students

Learning analytics by doing analytics. Sharpen your data analytics skillsets through experiential learning programs and meet industry leaders through various networking opportunities.