Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and dynamic thought leadership.

Annual Student Programs
Industry Professionals and Researchers Engaged
Published and working research papers written from WCA data projects

Join WCA’s First Virtual Datathon

Develop your analytics skills while working with real-world datasets to solve an actual business challenge – all completely online. During this unprecedented time, Wharton Customer Analytics is committed to providing experiential learning opportunities to students regardless of your location.

Apply for the Fall Analytics Accelerator

Push your company to the next level of critical decision-making through our upcoming Analytics Accelerator. Let top-tier Wharton and Penn talent solve your most pressing data challenge using the latest advances in analytics.

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.


Learning analytics by doing analytics. Sharpen your data analytics skillsets through experiential learning programs and meet industry leaders through various networking opportunities.

Annual WCA Conference

Due to the developing information regarding the global outbreak of the coronavirus disease (COVID-19), we have made the decision to cancel the 2020 Annual Wharton Customer Analytics Conference. We understand that this is disappointing news. After careful consideration, we determined that a rescheduled conference this fall would not offer the same value to our constituents.