Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

Annual Student Programs
Industry Professionals and Researchers Engaged
Published and working research papers written from WCA data projects

Spring Analytics Accelerator

Applications are now open for the Spring 2021 Analytics Accelerator! Gain hands-on experience with real-world datasets from FOX Entertainment and McDonald’s! Open to all Penn and Wharton students. Apply by Jan. 29 at 11:59 p.m. ET.

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New B2B Research Opportunity

WCA is excited to announce a new collaborative research opportunity with Air Liquide, who is seeking researchers interested in developing innovative approaches to dynamically pricing products for different types of B2B customers. Research proposals are due Jan. 22, 2021.

Essity Datathon

Can you make smart washrooms even smarter? Join the student Essity datathon on Jan. 28 – Feb. 5 to help this global hygiene and health company discover untapped potential in their IoT data. The deadline to register is Jan. 25 at 11:59 p.m. ET.

AI for Business

Education is the cornerstone of AI for Business, Analytics at Wharton’s newest initiative. Learn more about its programs and resources that help curious students and business professionals understand how AI can transform business and society.

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In The News

Student Programming

Datathon Challenge: How to Boost Sales for a Global Retailer

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

Telling the Data Story Behind Video Gaming

Thought Leadership

What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession

Realizing the Potential of Visual Artificial Intelligence

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.


Learning analytics by doing analytics. Sharpen your data analytics skillsets through experiential learning programs and meet industry leaders through various networking opportunities.

Online Modules and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.