Wharton Customer Analytics
Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.
Students Gain Skills, Experience, and Camaraderie During Spring 2022 Analytics Accelerator
Wharton Customer Analytics (WCA) was thrilled to host the ninth Analytics Accelerator this Spring semester. Over the course of six weeks, seven student teams worked with WCA partners – Firstrust Bank, Fox Entertainment, IKEA, The Philadelphia Orchestra & Kimmel Center, Inc., and McDonald’s – using advanced data analytics techniques to solve unique business problems.
Fulton Bank Datathon – Spring 2022
After nearly two weeks of rigorous data analysis and number-crunching, finalist teams for the Spring 2022 Fulton Bank Datathon presented their findings live on Friday, April 1st, 2022, to a panel of judges. Each team, which represented a specific line of Business within Fulton Bank, utilized the bank’s real data to solve actual business problems. The competition was fierce – click through to learn more about this semester’s datathon.
Harness the Power of Corporate Partnership
Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.
Online Modules and Workshops
Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.
Case Studies and White Papers
Wharton Customer Analytics’ case studies and white papers showcase how our corporate partners have benefited through participating in our Analytics Accelerator, datathons and academic research projects.