Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

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Annual Student Programs
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Industry Professionals and Researchers Engaged
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Published and working research papers written from WCA data projects

Annual Analytics Conference

In partnership with Analytics at Wharton and Wharton AI for Business, WCA is excited to host the Annual Analytics Conference virtually on May 3-7. Hear from industry leaders – including keynote speaker Jamie Moldafsky, WG’89, CMCO of Nielsen – about the latest trends in business analytics and gain access to cutting-edge research from top academics.

Annual Analytics Conference Logo

Women in Data Science @ Penn

The University of Pennsylvania was proud to host the second annual (first virtual) Women in Data Science (WiDS) @ Penn Conference on February 8-12, 2021. Over the course of the week, nearly 500 registrants had access to academic and industry talks, live speaker Q&A sessions, and networking opportunities in our virtual Gather.Town conference space.

Kate Johnson

In The News

Student Programming

Datathon Challenge: How to Boost Sales for a Global Retailer

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

Telling the Data Story Behind Video Gaming

Thought Leadership

What Does it Mean to Be a Courageous Leader? Ask Microsoft’s Kate Johnson

What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession

Realizing the Potential of Visual Artificial Intelligence

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.

Online Modules and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.

Female professional using virtual assistant at desk

Featured Videos

WiDS @ Penn Keynote Address with Kate Johnson, WG’94, President of Microsoft US

Markets in Motion with Jamie Moldafsky,WG’89, CMCO at Nielsen