Wharton Customer Analytics
Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.
Analytics in Action: It’s Still All About the Customer
Wharton Customer Analytics and Teradata are co-hosting the virtual event, Analytics in Action: It’s Still All About the Customer, on Thursday, October 21, 2021 from 1:00pm – 2:30pm EDT. After a year defined by change, one fact holds true: the customer remains at the center of your brand strategy and growth. While many organizations strive to be customer-centric, the reality is that it is not easy. It takes a company-wide commitment and data-driven culture to predict and respond to the customers near and future needs.
Fall 2021 Analytics Accelerator
Wharton Customer Analytics proudly returns our flagship student experiential learning program, the Analytics Accelerator, in the fall 2021. Students can broaden their skillsets through this seven-week project working with real-world datasets. Fall projects include Lidl, Master Kong and Zillow. Learn more about the program, current and past projects. Fall applications have closed.
Harness the Power of Corporate Partnership
Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.
Online Modules and Workshops
Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.
Case Studies and White Papers
Wharton Customer Analytics’ case studies and white papers showcase how our corporate partners have benefited through participating in our Analytics Accelerator, datathons and academic research projects.