Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

Annual Student Programs
Industry Professionals and Researchers Engaged
Published and working research papers written from WCA data projects

Apply for the Fall Analytics Accelerator

Push your company to the next level of critical decision-making through our upcoming Analytics Accelerator. Let top-tier Wharton and Penn talent solve your most pressing data challenge using the latest advances in analytics.

A Fresh Look at Analytics

Companies that embrace mistakes in developing a data-first strategy set themselves up for long-term success.

Neil Hoyne, Chief Measurement Strategist at Google and Wharton Customer Analytics Senior Fellow offers a fresh look at analytics.

Analytics, Risk and the 21st Century Supply Chain

The business of moving goods from their point of origin to their final destination anywhere on Earth is no small task, and the risks seem to be growing. As the COVID-19 pandemic is making painfully clear, in this time of crisis, there are several challenges associated with providing caregivers with basic tools and remedies, which we all take for granted.

Wharton Customer Analytics Faculty Director Raghu Iyengar and Wharton Customer Analytics Senior Fellow Michael Ferrari offer a thought piece on analytics in supply chain during the COVID-19 pandemic.

Online Courses and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online courses and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of your location.

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.


Learning analytics by doing analytics. Sharpen your data analytics skillsets through experiential learning programs and meet industry leaders through various networking opportunities.