Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

Annual Student Programs

Industry Professionals and Researchers Engaged

Published and working research papers written from WCA data projects

Annual Analytics Conference

In partnership with Analytics at Wharton and Wharton AI for Business, WCA hosted the Annual Analytics Conference virtually on May 3-7. Industry leaders – including keynote speaker Jamie Moldafsky, WG’89, CMCO of Nielsen – spoke about the latest trends in business analytics.

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Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.

Become a Partner

Online Modules and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.

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