Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

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Annual Student Programs
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Industry Professionals and Researchers Engaged
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Published and working research papers written from WCA data projects

Annual Analytics Conference

In partnership with Analytics at Wharton and Wharton AI for Business, WCA hosted the Annual Analytics Conference virtually on May 3-7. Industry leaders – including keynote speaker Jamie Moldafsky, WG’89, CMCO of Nielsen – spoke about the latest trends in business analytics.

Annual Analytics Conference Logo

Analytics Accelerator Applications Are Open

Is your company interested in having a multidisciplinary team of Wharton and Penn students solve your real-world business problem using your datasets? Apply today for the opportunity to compete for one open spot in this fall’s Analytics Accelerator. The application will close on June 30.

In The News

Student Programming

Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Datathon Challenge: How to Boost Sales for a Global Retailer

Thought Leadership

Using Data Analytics as a Source for Change

Rethinking Analytics – Dealing with the K

What Does it Mean to Be a Courageous Leader? Ask Microsoft’s Kate Johnson

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.

Online Modules and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.

Female professional using virtual assistant at desk

Featured Videos

Wharton Annual Analytics Conference Keynote Address with Jamie Moldafsky,WG’89, CMCO at Nielsen

WiDS @ Penn Keynote Address with Kate Johnson, WG’94, President of Microsoft US