Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

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Annual Student Programs
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Industry Professionals and Researchers Engaged
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Published and working research papers written from WCA data projects

The Fall 2022 Analytics Accelerator

Wharton Customer Analytics (WCA) will be hosting the 10th Analytics Accelerator during the fall semester. Students will be working with WCA partners – Align Technology, Lowe’s, Master Kong, and Nielsen.

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Students Gain Skills, Experience, and Camaraderie During Spring 2022 Analytics Accelerator

Wharton Customer Analytics (WCA) was thrilled to host the ninth Analytics Accelerator this Spring semester. Over the course of six weeks, seven student teams worked with WCA partners – Firstrust Bank, Fox Entertainment, IKEA, The Philadelphia Orchestra & Kimmel Center, Inc., and McDonald’s – using advanced data analytics techniques to solve unique business problems.

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Fulton Bank Datathon – Spring 2022

After nearly two weeks of rigorous data analysis and number-crunching, finalist teams for the Spring 2022 Fulton Bank Datathon presented their findings live on Friday, April 1st, 2022, to a panel of judges. Each team, which represented a specific line of Business within Fulton Bank, utilized the bank’s real data to solve actual business problems. The competition was fierce – click through to learn more about this semester’s datathon.

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Student and Faculty Research Projects.

Corporate Partners

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Baring Private Equity Asia Logo
Master Kong - Kang Shi Fu Logo
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Online Modules and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.

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Case Studies and White Papers

Wharton Customer Analytics’ case studies and white papers showcase how our corporate partners have benefited through participating in our Analytics Accelerator, datathons and academic research projects.

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In The News

Student Programming

Students Gain Skills, Experience, and Camaraderie During Spring 2022 Analytics Accelerator

Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Thought Leadership

Using Data Analytics as a Source for Change

Rethinking Analytics – Dealing with the K

What Does it Mean to Be a Courageous Leader? Ask Microsoft’s Kate Johnson

Featured Videos

WIDS @ Penn 2022 – Keynote Presentation with Michelle Peluso, Executive Vice President, Chief Customer Officer, and Co-President of Retail at CVS Health.

WiDS @ Penn 2022 – Industry Panel with Victoria Lewis-Bogatyrenko, WG’94, of UnitedHealth Networks, Gayatri Narayan of PepsiCo, and Jenny Wolski of Petco