Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

Annual Student Programs
Industry Professionals and Researchers Engaged
Published and working research papers written from WCA data projects

The Real Value of Brand Equity

A differentiated customer experience is essential to meeting consumer needs. It is also the catalyst to ensure brand relevancy. Join WCA and Teradata on Oct. 7 for “Building Brand Equity with a Differentiated Customer Experience.”

Online Courses and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online courses and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of your location.

In The News

Student Programming

Datathon Challenge: How to Boost Sales for a Global Retailer

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

Telling the Data Story Behind Video Gaming

Thought Leadership

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

Why Marketers Should Embrace Consumer Privacy Regulations

COVID-19 and Food Security Challenges

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.


Learning analytics by doing analytics. Sharpen your data analytics skillsets through experiential learning programs and meet industry leaders through various networking opportunities.