Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

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Annual Student Programs
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Industry Professionals and Researchers Engaged
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Published and working research papers written from WCA data projects

Fulton Bank Datathon – Spring 2022

After nearly two weeks of rigorous data analysis and number-crunching, finalist teams for the Spring 2022 Fulton Bank Datathon presented their findings live on Friday, April 1st, 2022, to a panel of judges. Each team, which represented a specific line of Business within Fulton Bank, utilized the bank’s real data to solve actual business problems. The competition was fierce – click through to learn more about this semester’s datathon.

WiDS Philadelphia @ Penn
Event Recap

The University of Pennsylvania was proud to host the third annual Women in Data Science (WiDS) @ Penn Conference on February 9-10, 2022, virtually. This year’s theme – This is What a Data Scientist Looks Like – emphasized the diversity of data science, both in subject matter and personnel. WiDS @ Penn featured academic, student, and industry speakers from across the data science landscape. All registration fees – totaling over $11,000 – were donated to the Wharton Data Science Academy scholarship fund to support need-based scholarships for female high school students.

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Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.

Online Modules and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.

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Case Studies and White Papers

Wharton Customer Analytics’ case studies and white papers showcase how our corporate partners have benefited through participating in our Analytics Accelerator, datathons and academic research projects.

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In The News

Student Programming

Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Datathon Challenge: How to Boost Sales for a Global Retailer

Thought Leadership

Using Data Analytics as a Source for Change

Rethinking Analytics – Dealing with the K

What Does it Mean to Be a Courageous Leader? Ask Microsoft’s Kate Johnson

Featured Videos

Wharton Annual Analytics Conference Keynote Address with Jamie Moldafsky,WG’89, CMCO at Nielsen

WiDS @ Penn Keynote Address with Kate Johnson, WG’94, President of Microsoft US