Wharton Customer Analytics

Our programs connect industry with researchers and students with the goal of innovating the field of data analytics, fostering new relationships and creating dynamic thought leadership.

Annual Student Programs
Industry Professionals and Researchers Engaged
Published and working research papers written from WCA data projects

How to Leverage AI and Analytics to Mitigate Risk, Discover Product Innovations, and Measure ROI

Join the Association of National Advertisers, Wharton AI for Business, and Wharton Customer Analytics on March 30, 2021. Hear from Wharton professors Raghu Iyengar and Kartik Hosanagar as well as industry experts from leading companies like McDonald’s, Pepsi, and Fox Entertainment for an action-packed afternoon of topics and discussion.

analytics and data icons

Annual Analytics Conference

In partnership with Analytics at Wharton and Wharton AI for Business, WCA is excited to host the Annual Analytics Conference virtually on May 3-7. Hear from industry leaders – including keynote speaker Jamie Moldafsky, WG’89, CMCO of Nielsen – about the latest trends in business analytics and gain access to cutting-edge research from top academics.

Annual Analytics Conference Logo

Women in Data Science @ Penn

The University of Pennsylvania was proud to host the second annual (first virtual) Women in Data Science (WiDS) @ Penn Conference on February 8-12, 2021. Over the course of the week, nearly 500 registrants had access to academic and industry talks, live speaker Q&A sessions, and networking opportunities in our virtual Gather.Town conference space.

Kate Johnson

In The News

Student Programming

Datathon Challenge: How to Boost Sales for a Global Retailer

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

Telling the Data Story Behind Video Gaming

Thought Leadership

What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession

Realizing the Potential of Visual Artificial Intelligence

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Dynamic Learning and Innovative Research offerings.


Learning analytics by doing analytics. Sharpen your data analytics skillsets through experiential learning programs and meet industry leaders through various networking opportunities.

Online Modules and Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops – open to all Penn undergraduate and graduate students. During this unprecedented time, Wharton Customer Analytics is committed to providing learning opportunities to students regardless of their location.