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Wharton Customer Analytics

Wharton Customer Analytics is the preeminent academic research center focusing on the development and application of business analytics methods. WCA focuses on all aspects of the customer experience. Through research and experiential learning engagements, we work with companies to:

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Transform business thinking

with cutting-edge knowledge and programming curated by world-renowned academics and industry experts
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Translate research findings

into actionable insights and implementable solutions
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Teach students

analytics with current business challenges and real company datasets
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Annual Student Programs
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Published and Working Research Papers Written From WCA Data Projects
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Professionals and Researches Engaged