Advisory Board

Advisory Board members provide Wharton Customer Analytics strategic guidance on programming, thought leadership, and networking within various industries.

Zachery Anderson

Zachery has over 20 years of analytics and data science experience. He joined NatWest Group as Chief Data & Analytics Officer in February 2020 and leads the bank’s Data Strategy, Data Science, and Data Engineering teams. Zachery is highly regarded by academics and executives for being a thought-leader and for his ability to transform organizations through the creation of a data-driven culture that focuses on delivering value for customers.

Zachery is a member of the faculty of the Wharton Artsy Institute for Executive Education, the  Wharton Customer Analytics Advisory Board, and the University of California Master of Science in Business Analytics Industry Advisory Board.

Zachery joined NatWest Group from Electronic Arts (EA) where he built the Global Analytics and Insights function and the customer data platform. Prior to joining EA in 2007, he led the PIN consulting group for J.D. Power and Associates; served as the corporate economist for Nissan North America, and was an economist for the private investment company Fremont Group.

Zachery’s work has been highlighted in the Harvard Business Review and the MIT Sloan Management Review. He has won many awards including the INFORMS Marketing Science Practice Prize and while at Nissan he was recognized by the US Federal Reserve for the Best Industry Forecast.

Zachery studied Game Theory at UCLA with Nobel Winner Lloyd Shapley and holds a BS, Political Science from Southern Illinois University.

Chief Data and Analytics Officer
National Westminster Bank

Kathy Bachman, WG'99

Kathy Bachmann is President and Chief Client Officer for Ipsos, one of the three largest global insights and analytic companies in the world. Ipsos provides a total understanding of people, markets and societies to thousands of clients in all sectors of the economy – brand advertisers, governments, and non-government organizations alike. Kathy brings a unique perspective in guiding data-driven decisions from a variety of executive roles including marketing roles client-side in Fortune 500 companies as well as over a decade leading product, sales, marketing, and client success in marketing data, analytics, and technology companies.

Prior to Ipsos, she was COO at Comscore, a marketing measurement and data company, and Throtle, a cross-device identity company. She was General Manager of Americas for two companies focused on omnichannel marketing ROI measurement and optimization – Analytic Partners and MarketShare, acquired by Neustar. Ms. Bachmann held executive positions in marketing, strategy, and customer insights with Fortune 500 companies including American Express, Merrill Lynch, Quest Diagnostics, and Cendant Corporation (parent company of Avis Budget Group, Orbitz, Travelport, Wyndham Worldwide, etc.). Her professional experience also includes management consulting where she advised Fortune 100 companies such as FedEx and GM. Kathy has led major data-driven change initiatives including: building CRM capabilities to personalize targeted marketing to a 70 million customer database, launching and repositioning brands, innovating digital marketing, and launching new businesses.

Kathy has an M.B.A. from the Wharton School at the University of Pennsylvania in Strategy and Finance. Her bachelor’s degree is in business as well, in Marketing and Logistics, from The Ohio State University.

President and Chief Client Officer

Gina Bahremand, WG'11

Gina Bahremand is Senior Vice President of Strategic Data Insights & Analytics at FOX Entertainment where she leads the company’s Los Angeles-based research team in analyzing audience behavior and surfacing insights from cross-platform data. Gina works across the business to build advanced measurement capabilities and inform data-driven strategies and tactics in areas such as Marketing, Programming, Content Development, and Digital Strategy.

Gina brings 15+ years of experience bridging research, analytics, technology, finance and distribution at NBCUniversal, MTV Networks, Sony and Accenture. She has a proven track record of partnering with marketers, data scientists and researchers to shape strategy and achieve operational objectives informed by actionable data-driven insights.

Gina holds a B.A. in Economics from UCLA and an MBA from The Wharton School at the University of Pennsylvania.

Senior Vice president of Strategic data insights & analytics
Fox Entertainment

Krystal Barker

Krystal Barker Buissereth, WG'15

Krystal Barker Buissereth, CFA® charterholder, is a Managing Director and the Head of Financial Wellness at Morgan Stanley. In this role, she is responsible for working with corporate clients and organizations on creating, implementing and managing financial wellness programs that meet the needs of their employees.

Financial Wellness is part of the Morgan Stanley at Work suite of financial solutions, which include Retirement, Financial Wellness and the equity administration offering including Shareworks by Morgan Stanley and E*Trade Corporate Services. Financial Wellness provides personalized financial education, advice and solutions to help employees of Morgan Stanley’s clients improve their financial knowledge and as well as identifying their needs.

Prior to joining Morgan Stanley, Krystal held a number of leadership roles on the Digital Strategy team at Goldman Sachs providing strategic leadership for the development of new product and service offerings across employer financial wellness programs and direct to consumer wealth management services for the Ayco and Goldman Sachs wealth management businesses. Prior to joining Goldman Sachs, Krystal was a business development strategist for the head of Deutsche Asset & Wealth Management focused on assessing growth and cost saving opportunities for the Division. Before her role at Deutsche Bank, Krystal was an investment banker at Lehman Brothers/Barclays, executing capital markets transactions for the Firm’s most strategic clients.

Krystal serves as a New York Board Trustee of the Point Foundation, an organization dedicated to the empowerment of promising LGBTQ students through scholarship funding and leadership training. Krystal earned her MBA with Honors from The Wharton School of The University of Pennsylvania and her A.B Cum Laude in Mathematics & Economics from Bowdoin College.

Managing Director and the Head of Financial Wellness
Morgan Stanley

Victor Cho, W’93

Since joining Evite as CEO in June 2014, Victor Cho has re-directed the popular brand into a customer-obsessed company focused on helping people celebrate together, wherever they are. He has achieved revenue growth and taken the company into exciting new ventures, including text message invitations, donations for nonprofits, virtual events with video chat, and Evite Pro — an event management subscription designed with professionals in mind.

A passionate consumer advocate, Cho has a long history of reinventing online consumer products and businesses across a wide range of industries, including community (iVillage), financial services (Intuit), photo sharing (Ofoto/Kodak Gallery), expertise networks (AskMe), and more.

Prior to joining Evite, Cho was most recently the CEO driver of a holistic and multi-year turnaround effort at Kodak Gallery (formerly Before that, he served as the Vice President and leader of Intuit’s web channel, taking the business from $300 million to $1.3 billion+ by fundamentally changing the company’s web strategy, organizational structures, processes, and technology platforms. Cho also spent seven years at Microsoft, where he launched the company’s earliest Internet marketing and software-as-a-service initiatives.

FORMER Chief Executive Officer

Christine Cox, WG'01

Christine is a digital data and analytics leader who has over 20 years’ experience helping companies like IKEA, Ricoh, Comcast and American Express, develop and execute digital transformation strategies to drive business growth.  At IKEA, Christine currently leads the Digital Data and Analytics team in the newly launched US Digital Hub, enabling the US Digital team to shift from a descriptive to a predictive insights-driven culture.  Prior to IKEA, Christine formed the digital analytics and transformation team at Ricoh, optimizing Ricoh’s supply chain performance and improving the velocity and value of online leads through propensity modeling and advanced analytics.  In addition to IKEA and Ricoh, Christine led the first digital customer experience transformations for Comcast and American Express, where she launched digital analytics and testing platforms to guide the development and innovation of new user experiences in support of the company’s goals to drive online growth in acquisition, cross-sell, upsell, and retention.

Christine is actively involved in her local communities, currently serving on the Board of Directors for the Radnor Soccer Club and previously serving on the Board for the American Cancer Society of Eastern Pennsylvania.  Christine received her B.A. from Fairfield University, her M.B.A. from Wharton and resides outside of Philadelphia with her husband Brendan and 3 children Maeve (14), Brendan (13) and James (11).


Martyn Etherington

Martyn Etherington is the SVP and  Chief Marketing Officer for BMC Software.   Responsible for all aspects of BMC’s marketing strategy globally, as well as brand and digital programs, Martyn focuses on the creation, delivery, and follow-through of the company’s strategic marketing goals, strengthening its brand and enriching its customers’ experiences.

Martyn has a distinguished track record of driving top-line results, growing market share, improving customer experience, and enhancing brands. Before joining Teradata, Martyn was Chief Marketing Officer at Cisco Jasper, a global market leader for IoT connectivity management. Prior to this role, Martyn served as Executive Vice President, Chief Marketing Officer, and Chief of Staff for Mitel, where he was responsible for driving global marketing.

Martyn has been recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 marketers, BtoB Magazine as one of the World’s Best Marketers, and The Internationalist as one of the top international marketers.

Martyn earned a national diploma in computer science from Northbrook College, United Kingdom, and served as the chair of the School of Business Advisory Board at Portland State University. He resides in San Diego.

SVP AND Chief Marketing Officer

Didi Huang, WG'01

Didi Huang is the Director of Data Science (Commerce) at Meta, where she leads a global team of data scientists to build and grow the newly-launched Commerce/Shops platform, interfaces with the Mobile App developer ecosystem, creates new and innovative Advertising Solutions for the millions of Facebook advertisers. Prior to this role, Didi built and led the Marketing Decision Science organization within Facebook’s Global Consumer Marketing, helping the company drive positive consumer sentiment and engagement across its platforms and services.

Prior to Facebook, Didi spent thirteen years at eBay, Inc. where she built and grew numerous analytics teams for all facets of the company, including Pricing, Product Management, Marketplace Trust and Risk Management, Shipping and Delivery, Account Management, Brand and Product Marketing, Vertical Businesses, and Seller Management. In her last few years at eBay, Didi shifted her focus to manage eBay’s Global Growth business performance where she worked to improve return on marketing investment, increase marketing channel efficiency, and develop the capability for cross-channel, cross-device testing and measurement. Before eBay, Didi worked at Bain & Company in San Francisco and at Swiss Reinsurance in Zurich with international work experience in the United States, Europe, Australia and Asia.

Didi holds a B.S. in Electrical and Electronic Engineering from The University of Melbourne and an M.B.A. in Finance and Strategic Management from The Wharton School.

Director of Data Science (COMMERCE)

Sajjad Jaffer, WG'01

Sajjad Jaffer is the Head of Data, Analytics and Machine Learning at GrowthCurve Capital. Prior to joining GrowthCurve, Sajjad co-founded Two Six Capital, the firm that pioneered data science for private equity in 2013. Two Six Capital was acquired by West Monroe in 2020. He found the firm’s intellectual property backed by 25 years of PhD research from Wharton. During Sajjad’s tenure, he worked with a team of Data Scientists and Data Engineers to develop a proprietary technology platform combining large scale Engineering, Statistics, and Machine Learning. This technology platform analyzed granular big data sets and was applied globally across multiple industries to private equity commercial diligence, value creation, and VDD situations. Sajjad was also involved in prioritizing the firm’s R&D initiatives to scale the firm with software and data over headcount.

Prior to co-founding Two Six, Sajjad worked at Infosys Technologies, M&T Bank, and Siraj Capital. He holds a B.A. from Bowdoin, where he double majored in Computer Science and Government and minored in Economics and an M.B.A. from the Wharton School. Sajjad serves on the Board of the Wharton Customer Analytics center which guides the school on ways to enrich experiential learning and thought leadership around business applications of Analytics and AI.

Head – Data, Analytics and Machine Learning, Growth Curve Capital
WCA Advisory Board Executive Liaison

Kate Johnson, WG'94

Kate Johnson is the Former President of Microsoft US, a $45 billion subsidiary including all of Microsoft’s solutions, services, and support revenues across the public and private sector in the United States. Focused on driving transformation within Microsoft’s largest commercial organization, Kate leads a 10,000-person field team to pursue Microsoft’s mission to empower every person and every organization on the planet to achieve more.

A business and technology industry veteran of more than 20 years, Kate was previously the Chief Commercial Officer of GE Digital, a division of GE focused on digitizing industrial businesses. Prior to GE, she held senior leadership roles focused on transforming businesses at Oracle, Red Hat, and UBS Investment Bank.

Kate is a leader, both internally and externally, on diversity and inclusion initiatives. She was recently appointed as a delegate to Microsoft’s CEO Inclusion Council, where she’s part of a select group of senior leaders focused on driving Microsoft’s internal and external diversity and inclusivity agenda. Kate has an MBA from The Wharton School and a Bachelor of Science in electrical engineering from Lehigh University.

FORMER President
Microsoft US

Kathy Koontz

Kathy Koontz is a Principal Analytics Platform Strategist with Amazon Web Services working with customers to accelerate their cloud analytics maturity and the business value delivered. She has more than 25 years in the field of data and analytics, working in large enterprises and technology providers, in both business and technical roles. From working as a Marketing analyst for a large office supply retailer to leading analytic transformation programs at multiple Fortune 100 financial services companies, Kathy has a keen ability to identify how data and analytics can deliver sustainable competitive advantage.

Principal Analytics Platform Strategy

Prasanna Krishnan, WG'07

Prasanna is Senior Director of Product Management Collaboration, and Snowflake Marketplace at Snowflake, where she’s responsible for the Snowflake Data Marketplace and Data Sharing. She has been a Founder and product leader with experience as an exec at venture-backed startups including MongoDB, Jetsetter (acquired by Tripadvisor) and Founder/CEO at SmartyPal where she was profiled in Inc. Magazine. She was a VC at Draper Fisher Jurvetson, and worked on product roles at Microsoft and Comcast. Prasanna received an MBA from the Wharton School, where she was a Palmer Scholar. She has a Masters in Computer Science from the University of Illinois at Urbana-Champaign where she was a Siebel Scholar and a Bachelors in Computer Science from BITS, Pilani, India.

senior Director of product management, collaboration and Snowflake Marketplace

Jamie Moldafsky, WG’89

Jamie Moldafsky is Chief Marketing and Communications Officer at Nielsen, the world’s leading provider of actionable insights into the media choices global audiences make. She joined Nielsen in November 2020 and is responsible for all of Nielsen’s product and brand marketing and communications.

Jamie is a seasoned marketing and communications professional with invaluable expertise which she has gained over 30 years across a range of industries. Before Nielsen, Jamie was CMO at Wells Fargo. In addition to that role, she was also an internal thought leader for and sponsor of diversity and inclusion and the WF Foundation.

Prior to Wells Fargo, Jamie held various senior leadership and general management roles at Whirlpool Corp., Charles Schwab and American Express, including VP and General Manager of KitchenAid, where she had full P&L responsibility for the brand.


Jamie has a Bachelor’s Degree in English from the University of Michigan, where she graduated Cum Laude, and an MBA from The Wharton School. She is a board member for the Boys and Girls Club of San Francisco and No Barriers USA, which helps people break through personal challenges and live a driven, purposeful life. She also chairs the advisory board of Wharton Customer Analytics.

Chief Marketing and Communications Officer, NielsEn
Chairperson, WCA Advisory Board

Ben Pierson

Ben is Deputy Director Enterprise Data at The Bill & Melinda Gates Foundation. He is responsible for maturing the Gates Foundation’s ability to make data and evidence-driven strategies and investments in order to optimize ROI and more quickly solve problems impacting human life. He works across the organization to ensure that teams ranging from health to education, and their partners, can turn data into insights that matter for impact.

Ben’s career has focused on social impact at scale, and specifically leveraging digital strategies to solve complex problems at the intersection of business, government, and non-profit sectors. He has held leadership roles in emergency response, economic development, global health, and finance.

He has a BA from Cornell University and an MBA from University of Washington.

Deputy Director Enterprise Data
Bill & Melinda Gates Foundation

Ethan Prater, WG '04

Ethan Prater, WG ’04, is the Former Chief Product & Analytics Officer at Castlight Health, whose health care navigation products and data help people connect with the right care at the right time. He has worked in technology, software, and analytics product management across industries.

Ethan has served as Managing Director, Europe, of Alchemist Accelerator, a venture-backed initiative dedicated to funding and coaching enterprise technology startups; CEO of NovoEd, an education technology company serving leading business schools and employers; VP of Products at Jigsaw (later at; and Director of Product Management in advertising targeting and analytics at both Yahoo! and DoubleClick (now Google Marketing).

Ethan is also an independent advisor, board member, consultant, and investor with a focus on early stage technology companies. He lives in the San Francisco Bay Area.

former Chief product and analytics officer
castlight health

Julie Roehm

Julie is the Chief Marketing and Experience Officer at Party City Holdings, Inc., where she leads enterprise digital and marketing strategies and drives customer insights and data. Julie also serves as the Customer Advisory Board Director at T-Mobile and is the Advisory Board Director & Executive Council Member for the Digital Marketing Institute.

Prior to joining Party City Holdings, Inc., Julie held a number of roles, such as the Chief Marketing Officer & Chief Experience Officer at Abra Auto Body & Glass, and the Global Senior Vice President, Strategic Relationships, Marketing, & Chief Storyteller at SAP SE.

Julie is an innovative customer-centric marketing and B2B/B2C digital and operations transformation executive for public/private companies. She strategizes profitable corporate turnarounds with fast revenue growth by engaging potential/existing customers with stories supported by technology that positively reinvents the customer journey.

She earned a bachelor of science degree from Purdue University, and an MBA in marketing from The University of Chicago Booth.

Chief marketing and experience offICer
Party city holdings, inc.

Barkha Saxena, WG'11

Barkha Saxena is the Chief Data Officer at Poshmark, a leading social marketplace for the next generation of retailers and shoppers, where she built the data team from the ground up and leads all analytics, data science, data tools, and machine learning (ML) initiatives across the business.

She is also a co-founder of ElevateData, an initiative focused on scaling practical knowledge-sharing among data executives in an environment that fosters open and lively discussions in order to elevate the role of data across all organizations.

Barkha has over 15 years of experience leading large teams to build and sell analytics and machine learning products across multiple industries. Before joining Poshmark, she led the development of pricing optimization solutions as VP of Analytics Product at Nomis Solutions, and machine learning-based digital media buying products as VP of Advanced Analytics at comScore.

Barkha started her career at FICO, where over the course of a decade-long tenure, she helped found the company’s Decision Optimization team and created machine learning solutions across a range of industries including finance, insurance, and retail.

Barkha is a thought leader, frequently speaking and writing about data, retail, and women in leadership, and holds an MBA from Wharton, an MA Statistics from UCSB, and an integrated MS & BS in Statistics from Indian Institute of Technology (IIT Kanpur).

Chief Data Officer

Anu Varma

Chief Information Officer, Communication Solutions
TE Connectivity


Jenny Wolski

Jenny Wolski is the Senior Vice President of Omnichannel Experience at Petco.  Jenny is a transformational and innovative executive focused on deeply understanding and correlating employee and customer experience to drive business performance. In her role, she is responsible for delivering on the vision to become pet parents’ most trusted partner in caring for the overall health and wellness of their pets.  Relentlessly focused on turning insights into action, Jenny leads enterprise wide programs to evolve retail strategy and operations, strengthen omnichannel services, and enhance employee and customer experience and loyalty.   Jenny has served in several senior leadership roles at Petco, including those in operations, pet services, and marketing.

Jenny is passionate about creating a workplace that prioritizes diversity, inclusion, and belonging.  She is a key member of Petco’s Diversity & Inclusion Council and is also the founder and Executive Sponsor of the Petco PRIDE employee resource group.

Prior to joining Petco, Jenny oversaw corporate partnerships at the City of San Diego and held roles in special events and fundraising at Scripps Health. Jenny holds a B.S. in Business Administration from University of Florida.

SENIOR Vice President, OMNICHANNEL Experience