Advisory Board

Advisory Board members provide Wharton Customer Analytics strategic guidance on programming, thought leadership, and networking within various industries.

Zachery Anderson

Zachery has over 20 years of analytics and data science experience. He joined NatWest Group as Chief Data & Analytics Officer in February 2020 and leads the bank’s Data Strategy, Data Science, and Data Engineering teams. Zachery is highly regarded by academics and executives for being a thought-leader and for his ability to transform organizations through the creation of a data-driven culture that focuses on delivering value for customers.

Zachery is a member of the faculty of the Wharton Artsy Institute for Executive Education, the  Wharton Customer Analytics Advisory Board, and the University of California Master of Science in Business Analytics Industry Advisory Board.

Zachery joined NatWest Group from Electronic Arts (EA) where he built the Global Analytics and Insights function and the customer data platform. Prior to joining EA in 2007, he led the PIN consulting group for J.D. Power and Associates; served as the corporate economist for Nissan North America, and was an economist for the private investment company Fremont Group.

Zachery’s work has been highlighted in the Harvard Business Review and the MIT Sloan Management Review. He has won many awards including the INFORMS Marketing Science Practice Prize and while at Nissan he was recognized by the US Federal Reserve for the Best Industry Forecast.

Zachery studied Game Theory at UCLA with Nobel Winner Lloyd Shapley and holds a BS, Political Science from Southern Illinois University.

Chief Data and Analytics Officer
National Westminster Bank

Kathy Bachman, WG'99

Kathy Bachmann is GM, Americas for Analytic Partners, a marketing analytics and technology company. Analytic Partners empowers many of the world’s largest brands with sophisticated decision-making capabilities to optimize marketing investments and more to profitably grow revenues. Kathy brings a unique perspective from data-driven senior marketing roles client-side in Fortune 500 companies as well as over a decade leading product, sales, marketing, and client success in marketing data, analytics, and technology companies.

Prior to Analytic Partners, she was COO at Comscore, a marketing measurement and data company, and Throtle, a cross-device identity company. Previously, Kathy was EVP and Managing Director of Americas for MarketShare, acquired by Neustar and focused on omnichannel marketing ROI measurement and optimization. Ms. Bachmann held executive positions in marketing, strategy, and customer insights with Fortune 500 companies including American Express, Merrill Lynch, Quest Diagnostics, and Cendant Corporation (parent company of Avis Budget Group, Orbitz, Travelport, Wyndham Worldwide, etc.). Her professional experience also includes management consulting where she advised Fortune 100 companies such as FedEx and GM. Kathy has led major data-driven change initiatives including: building CRM capabilities to personalize targeted marketing to a 70 million customer database, launching and repositioning brands, innovating digital marketing, and launching new businesses.

Kathy has an M.B.A. from the Wharton School at the University of Pennsylvania in Strategy and Finance. Her bachelor’s degree is in business as well, in Marketing and Logistics, from The Ohio State University.

General Manager of America
Analytic Partners

Gina Bahremand, WG'11

Gina Bahremand is Vice President, Audience Research at FOX Entertainment where she leads the company’s Los Angeles-based research team in analyzing audience behavior and surfacing insights from cross-platform data. Gina works across the business to build advanced measurement capabilities and inform data-driven strategies and tactics in areas such as Marketing, Programming, Content Development, and Digital Strategy.

Gina brings 15+ years of experience bridging research, analytics, technology, finance and distribution at NBCUniversal, MTV Networks, Sony and Accenture. She has a proven track record of partnering with marketers, data scientists and researchers to shape strategy and achieve operational objectives informed by actionable data-driven insights.

Gina holds a B.A. in Economics from UCLA and an MBA from The Wharton School at the University of Pennsylvania.

Vice president of Audience Measurement
Fox Entertainment

Victor Cho, W’93

Since joining Evite as CEO in June 2014, Victor Cho has re-directed the popular brand into a customer-obsessed company focused on helping people celebrate together, wherever they are. He has achieved revenue growth and taken the company into exciting new ventures, including text message invitations, donations for nonprofits, virtual events with video chat, and Evite Pro — an event management subscription designed with professionals in mind.

A passionate consumer advocate, Cho has a long history of reinventing online consumer products and businesses across a wide range of industries, including community (iVillage), financial services (Intuit), photo sharing (Ofoto/Kodak Gallery), expertise networks (AskMe), and more.

Prior to joining Evite, Cho was most recently the CEO driver of a holistic and multi-year turnaround effort at Kodak Gallery (formerly Before that, he served as the Vice President and leader of Intuit’s web channel, taking the business from $300 million to $1.3 billion+ by fundamentally changing the company’s web strategy, organizational structures, processes, and technology platforms. Cho also spent seven years at Microsoft, where he launched the company’s earliest Internet marketing and software-as-a-service initiatives.

Chief Executive Officer

Christine Cox, WG'01

Christine is a digital data and analytics leader who has over 20 years’ experience helping companies like IKEA, Ricoh, Comcast and American Express, develop and execute digital transformation strategies to drive business growth.  At IKEA, Christine currently leads the Digital Data and Analytics team in the newly launched US Digital Hub, enabling the US Digital team to shift from a descriptive to a predictive insights-driven culture.  Prior to IKEA, Christine formed the digital analytics and transformation team at Ricoh, optimizing Ricoh’s supply chain performance and improving the velocity and value of online leads through propensity modeling and advanced analytics.  In addition to IKEA and Ricoh, Christine led the first digital customer experience transformations for Comcast and American Express, where she launched digital analytics and testing platforms to guide the development and innovation of new user experiences in support of the company’s goals to drive online growth in acquisition, cross-sell, upsell, and retention.

Christine is actively involved in her local communities, currently serving on the Board of Directors for the Radnor Soccer Club and previously serving on the Board for the American Cancer Society of Eastern Pennsylvania.  Christine received her B.A. from Fairfield University, her M.B.A. from Wharton and resides outside of Philadelphia with her husband Brendan and 3 children Maeve (14), Brendan (13) and James (11).

Country Manager of Data and Analytics
IKEA Digital


Martyn Etherington

Martyn Etherington is Chief Marketing Officer for Teradata and a member of the corporation’s Executive Leadership Team. Responsible for all aspects of Teradata’s marketing strategy globally, as well as brand and digital programs, Martyn focuses on the creation, delivery, and follow-through of the company’s strategic marketing goals, strengthening its brand and enriching its customers’ experiences.

Martyn has a distinguished track record of driving top-line results, growing market share, improving customer experience, and enhancing brands. Before joining Teradata, Martyn was Chief Marketing Officer at Cisco Jasper, a global market leader for IoT connectivity management. Prior to this role, Martyn served as Executive Vice President, Chief Marketing Officer, and Chief of Staff for Mitel, where he was responsible for driving global marketing.

Martyn has been recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 marketers, BtoB Magazine as one of the World’s Best Marketers, and The Internationalist as one of the top international marketers.

Martyn earned a national diploma in computer science from Northbrook College, United Kingdom, and served as the chair of the School of Business Advisory Board at Portland State University. He resides in San Diego.

Chief Marketing Officer

Jeremy Forman

Jeremy oversees the Information Technology’s Enterprise Architecture, Human-centered Design, and Data Science & Engineering teams at the Bill & Melinda Gates Foundation.

For over two decades, Jeremy has focused on helping mission-driven organizations design and deliver innovative digital solutions to solve their most complex business challenges. His career covers a wide variety of mission areas including Non-Proliferation and International Security while at Los Alamos National Laboratory, Education, Health and Human Services, Public Utilities, and Justice and Public Safety while at Oracle Corporation, and Transportation while at the New Mexico Department of Transportation. Jeremy holds an MBA in International Business and Global Management from the Thunderbird School of Global Management and two bachelor’s degrees in Liberal Arts and Computer Science from the University of New Mexico and the College of Santa Fe respectively; he also holds a Culinary Arts degree from the New England Culinary Institute.

Director of Global Data and Analytics
Bill & Melinda Gates Foundation

Didi Huang, WG'01

Didi Huang is the Director of Data Science (Business Opportunities) at Facebook, Inc., where she leads a global team of data scientists to build and grow the newly-launched Commerce/Shops platform, interfaces with the Mobile App developer ecosystem, creates new and innovative Advertising Solutions for the millions of Facebook advertisers. Prior to this role, Didi built and led the Marketing Decision Science organization within Facebook’s Global Consumer Marketing, helping the company drive positive consumer sentiment and engagement across its platforms and services.

Prior to Facebook, Didi spent thirteen years at eBay, Inc. where she built and grew numerous analytics teams for all facets of the company, including Pricing, Product Management, Marketplace Trust and Risk Management, Shipping and Delivery, Account Management, Brand and Product Marketing, Vertical Businesses, and Seller Management. In her last few years at eBay, Didi shifted her focus to manage eBay’s Global Growth business performance where she worked to improve return on marketing investment, increase marketing channel efficiency, and develop the capability for cross-channel, cross-device testing and measurement. Before eBay, Didi worked at Bain & Company in San Francisco and at Swiss Reinsurance in Zurich with international work experience in the United States, Europe, Australia and Asia.

Didi holds a B.S. in Electrical and Electronic Engineering from The University of Melbourne and an M.B.A. in Finance and Strategic Management from The Wharton School.

Director of Data Science (Business Opportunities)

Sajjad Jaffer, WG'01

Sajjad Jaffer is a senior director at West Monroe. Sajjad joined West Monroe after the acquisition of Two Six Capital where he was co-founder and Managing Director. Two Six Capital is a technology-enabled private equity firm that has pioneered Data Science for Private Equity. The firm’s approach to due diligence transactions and value add post investment is backed by 25 years of IP and research in Data Science. The firm has analyzed over $100 billion in granular transaction level revenue data and has been involved in over $27 billion worth of private equity transactions that have closed.

Sajjad most recently worked with a private equity firm in Dubai. Prior to that he worked at Infosys where the firm grew from $0.5B to $3B. Sajjad had leadership team responsibilities focusing on large scale corporate transformations.

Sajjad started his career at M&T Bank. Sajjad holds a B.A. from Bowdoin where he double majored in Computer Science and Government and minored in Economics, and an M.B.A. from Wharton.

Senior Director, West Monroe
WCA Advisory Board Executive Liaison

Kate Johnson, WG'94

Kate Johnson is the President of Microsoft US, a $45 billion subsidiary including all of Microsoft’s solutions, services, and support revenues across the public and private sector in the United States. Focused on driving transformation within Microsoft’s largest commercial organization, Kate leads a 10,000-person field team to pursue Microsoft’s mission to empower every person and every organization on the planet to achieve more.

A business and technology industry veteran of more than 20 years, Kate was previously the Chief Commercial Officer of GE Digital, a division of GE focused on digitizing industrial businesses. Prior to GE, she held senior leadership roles focused on transforming businesses at Oracle, Red Hat, and UBS Investment Bank.

Kate is a leader, both internally and externally, on diversity and inclusion initiatives. She was recently appointed as a delegate to Microsoft’s CEO Inclusion Council, where she’s part of a select group of senior leaders focused on driving Microsoft’s internal and external diversity and inclusivity agenda. Kate has an MBA from The Wharton School and a Bachelor of Science in electrical engineering from Lehigh University.

Microsoft US

Kathy Koontz

Kathy Koontz is a Principal Analytics Platform Strategist with Amazon Web Services working with customers to accelerate their cloud analytics maturity and the business value delivered. She has more than 25 years in the field of data and analytics, working in large enterprises and technology providers, in both business and technical roles. From working as a Marketing analyst for a large office supply retailer to leading analytic transformation programs at multiple Fortune 100 financial services companies, Kathy has a keen ability to identify how data and analytics can deliver sustainable competitive advantage.

Principal Analytics Platform Strategy

Prasanna Krishnan, WG'07

Prasanna is Director of Product Management at Snowflake, where she’s responsible for the Snowflake Data Marketplace and Data Sharing. She has been a Founder and product leader with experience as an exec at venture-backed startups including MongoDB, Jetsetter (acquired by Tripadvisor) and Founder/CEO at SmartyPal where she was profiled in Inc. Magazine. She was a VC at Draper Fisher Jurvetson, and worked on product roles at Microsoft and Comcast. Prasanna received an MBA from the Wharton School, where she was a Palmer Scholar. She has a Masters in Computer Science from the University of Illinois at Urbana-Champaign where she was a Siebel Scholar and a Bachelors in Computer Science from BITS, Pilani, India.

Director, Data Sharing & Data Marketplace


Jamie Moldafsky, WG’89

Former Chief Marketing Officer Jamie Moldafsky led the development and implementation of marketing strategies and programs for the Wells Fargo brand and businesses, driving deeper engagement and customer relationships, enhanced revenues and overall customer experience.

Moldafsky oversaw brand strategy and expression, sponsorships, integrated marketing, digital and social capabilities, and insights and analytics. Wells Fargo’s marketing function provides marketing and thought leadership propelling Wells Fargo to be one of the most trusted, loved and admired brands.

In addition, Moldafsky was also a key partner to Wells Fargo’s lines of business. As such, she developed strategies for segments, pricing, positioning, branding, service standards, and business development.

With more than 25 years of marketing, executive and general management experience, Moldafsky became Chief Marketing Officer in 2011, after joining Wells Fargo in 2005 as executive vice president of Consumer Lending Marketing.

Before joining Wells Fargo, Moldafsky was general manager for Whirlpool Corporation’s KitchenAid brand, responsible for the brand’s profitability. She also was senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express.

Moldafsky holds an MBA from the Wharton School at the University of Pennsylvania and a bachelor’s degree from the University of Michigan. She serves on the executive committees of the Boys and Girls Clubs of San Francisco, and No Barriers, and is a member of the board of directors of the Ad Council.

Chief Marketing and Communications Officer, NielsEn
Chairperson, WCA Advisory Board

Barkha Saxena, WG'11

Barkha Saxena is the Chief Data Officer at Poshmark, a leading social marketplace for the next generation of retailers and shoppers, where she built the data team from the ground up and leads all analytics, data science, data tools, and machine learning (ML) initiatives across the business.

She is also a co-founder of ElevateData, an initiative focused on scaling practical knowledge-sharing among data executives in an environment that fosters open and lively discussions in order to elevate the role of data across all organizations.

Barkha has over 15 years of experience leading large teams to build and sell analytics and machine learning products across multiple industries. Before joining Poshmark, she led the development of pricing optimization solutions as VP of Analytics Product at Nomis Solutions, and machine learning-based digital media buying products as VP of Advanced Analytics at comScore.

Barkha started her career at FICO, where over the course of a decade-long tenure, she helped found the company’s Decision Optimization team and created machine learning solutions across a range of industries including finance, insurance, and retail.

Barkha is a thought leader, frequently speaking and writing about data, retail, and women in leadership, and holds an MBA from Wharton, an MA Statistics from UCSB, and an integrated MS & BS in Statistics from Indian Institute of Technology (IIT Kanpur).

Chief Data Officer

Anu Varma

Chief Information Officer, Communication Solutions
TE Connectivity


Jenny Wolski

Jenny Wolski is the Vice President of Retail Strategy and Experience at Petco.  Jenny is a transformational and innovative executive focused on deeply understanding and correlating employee and customer experience to drive business performance. In her role, she is responsible for delivering on the vision to become pet parents’ most trusted partner in caring for the overall health and wellness of their pets.  Relentlessly focused on turning insights into action, Jenny leads enterprise wide programs to evolve retail strategy and operations, strengthen omnichannel services, and enhance employee and customer experience and loyalty.   Jenny has served in several senior leadership roles at Petco, including those in operations, pet services, and marketing.

Jenny is passionate about creating a workplace that prioritizes diversity, inclusion, and belonging.  She is a key member of Petco’s Diversity & Inclusion Council and is also the founder and Executive Sponsor of the Petco PRIDE employee resource group.

Prior to joining Petco, Jenny oversaw corporate partnerships at the City of San Diego and held roles in special events and fundraising at Scripps Health. Jenny holds a B.S. in Business Administration from University of Florida.

Vice President, Retail Strategy and Experience