Faculty Board

The Faculty Board provides WCA with guidance on the latest advances in research in the fields of analytics and data science.

Gad Allon

Gad Allon is the Jeffrey A. Keswin Professor and Professor of Operations, Information and Decisions, and the director of the Management and Technology Program at the University of Pennsylvania.

He received his PhD in Management Science from Columbia Business School in New York and holds a Bachelor and Master degree from the Israeli Institute of Technology.

Gad’s research interests include operations management in general, and service operations and operations strategy in particular. He has been studying models of information-sharing among firms and customers both in service and retail settings, as well as competition models in the service industry. His articles have appeared in leading journals, including Management Science, Manufacturing and Service Operations Management, and Operations Research. Gad won the 2011 “Wickham Skinner Early-Career Research Award” of the Production and Operations Management Society. He is the Operations Management Department Editor of Management Science and serves on the editorial board of several journals.

Gad is an award-winning educator, teaching courses on scaling operations and operations strategy. He has also been an innovative leader in many educational technology initiatives. He is the co-founder of ForClass, a platform that enables professors to drive higher student engagement and accountability in their classrooms. He regularly consults firms both on service strategy and operations strategy.

The Wharton school

Hamsa Bastani

Hamsa Bastani is an assistant professor in Operations Information and Decisions at the Wharton School of the University of Pennsylvania. Her research focuses on developing novel machine learning algorithms for data-driven decision-making. She applies this research to healthcare operations, pricing, recommendation systems, and social good.

Hamsa’s work has been recognized by the George Nicholson, MSOM, Service Science, and Health Applications Society best student paper awards, the Pierskalla best paper award in healthcare operations, and the early-career People’s Choice award in sustainable operations.

Hamsa completed her PhD at Stanford University, and was a Herman Goldstine postdoctoral fellow at IBM Research.

the wharton school

Jonah Berger

Professor Jonah Berger is an internationally bestselling author, and a world-renowned expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published more than 50 articles in top‐tier academic journals, and he teaches Wharton’s most popular online course. Popular accounts of Jonah’s work often appear in places like The New York TimesWall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious: Why Things Catch OnInvisible Influence: The Hidden Forces that Shape Behaviorand The Catalyst: How to Change Anyone’s Mind are in print in more 35 countries around the world. Jonah often keynotes major conferences and events like SXSW and Cannes Lions. He also advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.

Jonah’s most recent work uses automated textual analysis and natural language processing to pull behavioral insights from text data (e.g., predicting song success from lyrics, movie success from scripts, and customer satisfaction from service calls).  He co-founded the Technology and Behavioral Science Initiative and helps host an interdisciplinary conference on Behavioral Insights from Text.

Associate professor of marketing
The Wharton school

Ron Berman

Ron Berman is an assistant professor of marketing at Wharton. He focuses his research on digital marketing and marketing analytics. Recently, Ron has been investigating how firms assess and optimize marketing effectiveness through experiments, how curation algorithms may create filter-bubbles on social media, and how descriptive analytics affects online firm performance. His research has been published in top marketing journals such as Marketing Science and the Journal of Marketing Research, and he is a member of the editorial boards of the Journal of Marketing Research and Quantitative Marketing and Economics. Ron disseminates his research by teaching digital marketing courses in undergraduate, MBA, and executive education programs. He is often invited by market leading firms including Google, Facebook, and Wayfair to share and discuss his research.

Ron’s experience includes early-stage venture capital investing at Viola Ventures (formerly Carmel Ventures) and developing software for the Israeli Defense Forces (IDF). Ron is an active advisor and investor, involved with startups such as Desti (travel planning, acquired by Nokia), Zimperium (cyber security), Abakus (advertising attribution, acquired by SAP), Peerspace (P2P venue marketplace), Netlify (serverless website deployment), Stackbit (content management), cauzal.ai (conversion optimization) and Honeycomb Insurance (commercial real-estate insurance).

Ron holds a PhD and a Master of Science in Business Administration (Marketing) from the University of California, Berkeley, an MBA and Master of Science in Computer Science from Tel-Aviv University, and a Bachelor of Science in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem.

assistant professor of marketing
the wharton school

Eric Bradlow

Eric Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson of Wharton’s Marketing Department, and Vice-Dean of Analytics at Wharton. An applied statistician, Eric uses high-powered statistical models to solve problems on everything from internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.

Eric is a fellow of the INFORMS Society for Marketing Science, a fellow of the American Statistical Association, and a fellow of the American Educational Research Association. Previously, Eric served as chair of the American Statistical Association Section on Statistics in Marketing, Editor-in-Chief of Marketing Science, and statistical fellow of Bell Labs. He also worked at DuPont Corporation’s Corporate Marketing and Business Research Division and the Educational Testing Service.

A prolific scholar, Eric’s research has been published in top-tier academic journals such as the Journal of the American Statistical AssociationPsychometrikaStatistica SinicaChanceMarketing ScienceManagement Science, and Journal of Marketing Research. He also serves as Associate Editor for the Journal of the American Statistical Association and the Journal of Marketing Research, and is on the Editorial Boards of Marketing LettersMarketing ScienceJournal of Marketing ResearchQuantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.

Eric has won numerous teaching awards at Wharton, including the Linback Award for Distinguished PhD Teaching and Mentoring, the Anvil Award for MBA Education, MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award, and the Excellence in Teaching Award. His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PhD Data Analysis, as well as any material related to customer analytics.

Eric earned his PhD and Master’s degrees in Mathematical Statistics from Harvard University and his Bachelor of Science in Economics from the University of Pennsylvania.

k.p chao professor, professor of marketing, CHAIRPERSON, DEPARTMENT OF MARKETING, vice dean of analytics at wharton
the wharton school

Pete Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. The managerial applications of Peter’s work focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

In addition to his various roles and responsibilities at Wharton, Peter co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.”

Peter is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. In 2017, Peter was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers,” and was the only academic on the list.

frances and pei-yuan china professor, professor of marketing
the wharton school

Santiago Gallino

Santiago Gallino is The Charles W. Evans Distinguished Faculty Scholar, Assistant Professor at the Operations, Information and Decisions Department.

He is a scholar of Operations Management (OM) with a particular interest in digital transformation and strategy execution. In regards to applications, Santiago is passionate about OM challenges in the retail industry. He studies both omni-channel integration and store execution issues in retail. In his research, Santiago uses field data and econometric tools to study existing operational practices as well as potential operational improvements.

Before joining Wharton, Santiago worked at the Tuck School of Business at Dartmouth.

He holds a PhD in Operations and Information Management and a Master’s in Statistics from the University of Pennsylvania where he was a Fulbright Scholar. He also holds a Master’s in Business Administration from IAE Business School, and a degree in Electrical Engineering from Universidad de Buenos Aires.

charles w. evans distinguished faculty scholar, associate professor OF OPERATIONS, INFORMATION, AND DECISIONS
the wharton school

Barbara Khan

Barbara E. Kahn returned to The Wharton School in January 2011 to serve as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton, Barbara served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami, Coral Gables, Florida. While Dean at the University of Miami, she launched new global initiatives and academic programs, attracted top faculty from some of the world’s leading business schools to enhance the caliber of the school’s research and teaching, and established new partnerships with the business community. All of these initiatives helped the School rise significantly in the ratings. She also established the Global Business Forum at the University of Miami which brought over 1000 leading business executives and professionals to the campus.

Before becoming Dean at University of Miami, Barbara spent 17 years at The Wharton School as the Dorothy Silberberg Professor of Marketing. She was also Vice Dean and Director of the Wharton Undergraduate program. She was a Senior Fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department. Before joining the Wharton faculty in 1990, Barbara served on the faculty at the Anderson School of Management at UCLA. She was the Hakuhodo Advertising Agency Visiting Scholar at University of Tokyo in 1993 and a Visiting Academic at the University of Sydney, Australia, in 1996.

Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth. 

Barbara has been elected president of the Association of Consumer Research, elected president of the Journal of Consumer Research Policy Board and selected as a Marketing Science Institute Trustee. She has been or is area editor at Marketing Science, and associate editor both at the Journal of Consumer Research and Journal of Marketing. She is or has been on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of Consumer Research, the Journal of Behavioral Decision Making and Marketing Letters.

She received her PhD, Master’s in Business Administration and Master’s in Philosophy degrees from Columbia University. She also holds a Bachelor of Arts in English Literature from the University of Rochester.

Patty and jay h. baker professER, professor of marketing
The Wharton School

Michael Roberts

Michael Roberts is a professor of finance at The Wharton School whose research is focused on applied econometrics, corporate investment, capital structure, and payout policy, empirical asset pricing, security design and contract renegotiation. Prior to joining Wharton, Michael previously taught at Duke University and the University of California at Berkeley. He is the recipient of more than 30 awards and honors.

william h. lawrence professor, professor of finance
The Wharton School

Tom Robertson

Thomas S. Robertson is the Joshua J. Harris Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. An expert in marketing strategy and competitive behavior, his recent research has focused on ephemerality in retailing and the forecasting of retail sales. Tom is author, co-author or editor of a dozen books and almost 100 scholarly articles and book chapters. He has won numerous awards for his scholarship and has lectured widely in North and Central America, Europe, Asia, Australia, and Africa.

In 2014, Tom completed a seven-year term as Dean of the Wharton School. In this role he raised substantial financial resources for the School, while championing global engagement, a strong culture of innovation, and business as a force for good. Under his leadership, Wharton implemented a new MBA curriculum, a new initiative in public policy, creation of modular courses which run in ten countries, a research and teaching campus in Beijing, a commitment to lifelong learning for Wharton alumni, and the design of a portfolio of online courses reaching over two million participants worldwide.

Prior to his Wharton deanship, Tom held posts at Emory University. He was Dean of Emory’s Goizueta Business School and is widely credited with positioning the school to compete as an international leader in business education. He also served as Chair of International Strategy, and founding Executive Faculty Director of the Institute for Developing Nations, a joint-venture research initiative with The Carter Center and President Jimmy Carter.

From 1994 to 1998, he served as Deputy Dean of the London Business School in charge of the School’s portfolio of degree and non-degree programs. In addition to his appointments at Wharton, Emory and London Business School, Tom has held faculty positions at UCLA’s Anderson School and Harvard Business School.

Tom is an active board member in the university and corporate domains. He serves on the Advisory Board of the Sorbonne, and is a member of the Board of Directors of the Carlyle Group. Formerly, he was a director of CRA International, a trustee of Singapore Management University, and served on the Advisory Boards of Tsinghua University, Guanghua School of Management (Peking University) and Indian School of Business.

Born in Scotland, Tom holds a Master of Arts in sociology and a Ph.D. in business from Northwestern University. He is married to Diana C. Robertson, Professor of Legal Studies and Business Ethics at the Wharton School, who serves as Wharton’s Vice Dean for Undergraduate Education. They have three grown children.

joshua j. harris professor, professor of marketing
The Wharton SChool

Kevin Werbach

Kevin Werbach is a professor of Legal Studies and Business Ethics at the Wharton School, University of Pennsylvania, and formerly Counsel for New Technology Policy at the U.S. Federal Communications Commission, Werbach has spent the past two decades exploring major trends at the intersection of the Internet, digital media, and communications. He served on the Obama Administration’s Presidential Transition Team and founded the Supernova Group, a technology consulting firm, which organized the CEO-level Supernova technology conference. He also created one of the most successful massive open online courses, with nearly half a million enrollments. He was named Wharton’s first-ever Iron Prof in 2010.

Werbach has published four books, including The Blockchain and the New Architecture of TrustFor the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, and After the Digital Tornado: Networks, Algorithms, Humanity.

Earlier in his career, he edited the influential technology newsletter Release 1.0, and helped develop the U.S. Government’s Internet and e-commerce policies in the Clinton Administration