Senior Fellows

Playing a pivotal role in Wharton Customer Analytics’ projects, Seniors Fellows help scope and define research opportunities, facilitate experimental learning for our students, and provide thought leadership in the field of analytics.

Victoria Lewis-Bogatyrenko, WG'94

Victoria Lewis-Bogatyrenko, WG’94 is the SVP of UnitedHealth Networks at UnitedHealthcare.  During her more than 20-year career at United, Tory has provided leadership across multiple functions, strongly influencing the use of data and analytics in optimizing healthcare affordability, driving consumer-centric innovation, and supporting business growth.  From building provider networks, to leading performance analytics and healthcare affordability consulting teams for large national customers, to creating breakthrough digital consumer experiences, Tory values the role that information can play in enabling employers and individuals to meet their unique healthcare goals.

Prior to UnitedHealthcare, Tory spent time at Oxford Health Plans, Deloitte Healthcare Consulting, and Chemical Banking Corporation’s Healthcare Finance Team.  She holds a B.A. in International Politics and Economics from Middlebury College, and an M.B.A. from the Wharton School.


Patrizio Cernetti, WG'16

Patrizio Cernetti, WG’16, is a digital transformation leader driving data governance, analytics, RPA and AI solutions across organizations. He has over 15 years of experience with consulting companies including SDI, Accenture and Procurian where he advised both private equity and strategic clients on top-line growth and operational improvement initiatives, with particular focus in the industrial manufacturing sector. He held various positions in the US and Europe identifying and realizing value through data-driven aaS solutions and performance value creation for his clients’ Operations, Supply Chain and Procurement groups. He is a member of several organizations promoting digital awareness and a Council Member at ECCMA, the project leader for the development of ISO 8000 standard for data quality and the exchange of master data. Patrizio holds M.S. degrees in Engineering from Politecnico di Milano, Italy and University of Minnesota, and an MBA from The Wharton School of Business.


Joseph Davin Headshot

Joseph Davin

Projecting growth potential is vital in today’s markets – but also increasingly complex. That’s Joseph’s specialty. He uses data science and machine learning to analyze customers, products, services, and channels – providing executives with vital insight to model expected growth and gross margin. Altogether, he has led more than 50 diligence and value creation projects using data representing over $100 billion in revenue.

As an innovation fellow, he builds and develops new tools for tackling business questions in a repeatable manner. In fact, he has been an analytics and data science innovator for years – and his work is known around the world. For example, he patented an approach for measuring digital advertising impact and authored a Harvard Business School case study on digital advertising. He has conducted research on customer churn, customer lifetime value, digital marketing, and social networks. He also wrote two chapters on digital marketing and customer management for Harvard Business School Publishing that are used in business schools worldwide.

He joined West Monroe from Two Six Capital, where he was head of data science. Previously, he was a data scientist with Facebook, where he managed measurement of digital advertising impact on lift of online and offline sales across various sectors.  He earned bachelor’s and master’s degrees from the University of California – Berkeley, an MBA from Imperial College London, and a Ph.D. in marketing from Harvard Business School.


Stephen Diorio

Stephen Diorio is an established authority in marketing accountability, data-driven marketing, and go-to-market innovation with over 25 years of experience helping CEOs, Boards, CMOs, and CFOs create new growth and enterprise value by improving their return on marketing investment and using data to reallocate resources to investments that grow profits and firm value.

As the Director of the Forbes Marketing Accountability Initiative. Mr. Diorio helps Business Owners, CEOs, CFOs, and CMOs to analyze, quantify, and grow the contribution of marketing to enterprise value, and unlock the profit growth potential and untapped equity value in their businesses.

Over his career, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, CBS, DuPont, IBM, Janus, Morgan Stanley, PwC, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to measurably grow faster at lower cost, maximize return on sales marketing and technology investments, and generate enterprise value.

He has authored over 25 marketing best practices books and research publications that connect growth investment to firm value including: “Marketing Accountability: A CEO Blueprint for Driving Enterprise Value By Maximizing The Effectiveness of Marketing Investments, Strategies and Actions (Forbes)” and “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)”, and “Proving the Value of the Brand: Developing Financially Valid Ways To Measure The Contribution Of Brands To Firm Financial Performance And Share Price (MASB).”

Mr. Diorio is a Fellow at the Marketing Accountability Standards Board (MASB) and holds an MBA in Finance and Marketing from the University of Chicago Booth School of Business, and a B.S. in Mechanical Engineering from Bucknell University.


Michael Ferrari

Dr. Michael Ferrari is the Chief Data Scientist with Engine No.1, and the Managing Partner at Atlas Research Innovations. His work provides basic and applied bespoke research services towards a variety of scientific, technical and economic domains which sit at the DeepTech-Commercial interface. Most of this work falls at the food-water-energy-infrastructure nexus, and encompasses Data Science & Analytics, Spatial Informatics, AI/Machine Learning, Financial & Physical Risk, GeoEconomics, Environmental System Science and Engineering, and Information Theory. Michael has spent two decades as a scientist, engineer and economist in the following industrial sectors: energy and agriculture; financial services, chemicals, water & natural resources, commodities & supply chain, environmental management and information technology. Dr. Ferrari earned his PhD from Rutgers (Dept. of Env. Sciences & Engineering: programs in Geophysical Fluid Dynamics and Environmental Biophysical Modeling) where his research focused on better understanding the Industrial/Environmental interface and the Earth/Space/Biosphere complex from both an information systems and an evolutionary perspective. His doctoral work in numerical modeling & applied mathematics was supported by the NASA Goddard Institute for Space Studies in Manhattan.


Saurabh Goorha

Saurabh is a product, marketing and technology executive with expertise in SaaS, B2B2C products, and AI/ML data analytics platforms. As an executive leader at Built In, YouVisit (a Vista Equity Partners company), Cision, PR Newswire and Dow Jones, he has managed product lifecycles, incubated new business units and led company exits.

An expert on MarTech and EdTech, he is interested in psycholinguistics data analytics and Perception AI (including Voice, Visual and NLP) that delivers digital transformation for companies and institutions (including educational).

He researched at Cornell – Social Media Lab. His original applied research on Virtual Communication Analytics, Credibility & Trust, and Trend Detection has been productized using SaaS and ML, and is cited regularly by global companies, researchers, and US patents. He is a board advisor and educator. He is a graduate of Cornell University.


Shawndra Hill

Shawndra Hill is a Principal Scientist at Meta. Previously, she served as a Senior Researcher in the Computational Social Science Group at Microsoft Research NYC. Prior to joining Microsoft, she was on the faculty of the Operations and Information Management Department at the Wharton School of the University of Pennsylvania.  She researches the value to companies of mining data on how consumers interact with each other on online platforms, for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on the interactions between TV content and online behaviors.  Her past and present industry partners included AT&T Labs Research, ClearForest, and Siemens Energy & Automation. Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU’s Stern School of Business.


Neil Hoyne

Acclaimed for his exploration of business strategies that strengthen the understanding of customer relationships, Neil’s work is seen across numerous publications, lectures, and machine learning patents. Yet, it’s as Google’s Chief Measurement Strategist that he’s pushed limits even farther; pioneering new applications of analytics through customer lifetime value, marketing attribution, dynamic pricing, and content personalization in support of the company’s $90B+ advertising business. He holds an MBA from UCLA’s Anderson School of Management and a BS in Management Science from Purdue University.


Michael Koved

As the President of Advanced Analytics, Michael drives revenue growth and customer engagement for his clients, providing customer strategy, marketing analytics, customer metrics, and more. Prior to Advanced Analytics, Michael served as Senior Vice President – Cross Enterprise Marketing Analytics at Wells Fargo & Company and Vice President, Business Line Manager, Advisor Network and U.S. Trust, for Charles Schwab and Company.

In addition to his professional duties, Michael also serves as a university lecturer and educator, facilitating professional skills curricula to functional groups in finance and marketing. This includes big data and machine learning, consulting skills, database design and queries, design thinking, experimental design, and spreadsheet and statistical analysis.

Michael earned his Ph.D. in economics from The University of Pennsylvania.


Shivraj (Raj) Mundy

Raj Mundy, WG'95

Shivraj (Raj) Mundy, WG’95 is a Partner of LL Funds. A senior financial services executive with over 20 years of experience in Profit and Loss (P/L) management, consumer finance and lending, credit cards, banking, and strategy consulting, he previously served as Managing Director of the Intelligent Solutions and President of the Mass Affluent Card business at JP Morgan Chase, EVP and Head of Bankcards for HSBC-USA, and Director of Marketing and Analyses at Capital One Corp. Raj began his business career as a strategy consultant with McKinsey and Company, Inc. He has an MBA from The Wharton School, University of Pennsylvania, where he graduated as a Palmer Scholar.


Sarah Norman

Sarah Evangeline Norman is the Vertical Manager at TikTok, where she manages and builds a team of sales and measurement experts to grow TikTok’s business. Prior to joining TikTok, Sarah held the title of Senior Analytical Lead at Google, creating analyses using Google and client data to drive sales. In addition to her current role, Sarah is also a political strategist, having previously served as the Senior Advisor to Digital during Vice President Kamala Harris’ 2020 Presidential Campaign.

Sarah has also worked in various data rolls in fast-growing startups, such as,, and She earned a Bachelor of Arts in economics from New York University.


Jola Oliver

Jola Oliver joined McDonald’s July 2017 as part of Global Social Team as Director Global Social Listening and Measurement. In this role, she synthesizes social voice of the customer across channels, markets, and feedback sources. She pioneers social insights processes, systems and capabilities, and measures social campaign performance.  Prior to McDonald’s, Jola worked for two years at Foresight ROI where she provided strategic consulting in social intelligence and digital measurement to CPG companies. Jola drove profit ROI growth of marketing and shopper marketing activities by 10-30% through optimization strategies.  Before Foresight ROI, Jola spent sixteen years at Kraft Foods in social media intelligence, CRM analytics and Innovation insights. While leading the Social Intelligence team, she provided thought leadership on social search and analytics, social KPI measurement, command center technology, SMMS vendor management, and social playbook development.

Jola enjoys swimming, yoga, meditation, McDonald’s McMuffins, and she is a fan of country music.


Harini Sridharan Headshot

Harini Sridharan, WG'20

Harini is a growth-focused digital leader with more than a decade of deep multi-industry, and multi-functional analytics experience. She currently serves as Senior Director of Business Analytics and Data Science at Rapid7. Harini has worked across B2B and B2C companies in areas of product, customer, growth, and business analytics as well as in digital marketing. She is passionate about growth strategy and analytics and her expertise includes ROI improvement for 9-digit media budgets and optimization and customization of US and international websites across multiple industries like e-tail, cloud infrastructure, and financial services

She was previously the Director of Digital Analytics at Thomson Reuters, and worked MoneyGram International, IBM, eBags, and Vistaprint in various roles.

Harini holds a Master of Business Administration (Honors) from the Wharton School; a Master of Engineering Management from Dartmouth College; and a Bachelor of Engineering degree. She is a Senior Fellow with Wharton Customer Analytics.