Playing a pivotal role in Wharton Customer Analytics’ projects, Seniors Fellows help scope and define research opportunities, facilitate experimental learning for our students, and provide thought leadership in the field of analytics.
Stephen Diorio is an established authority in marketing accountability, data-driven marketing, and go-to-market innovation with over 25 years of experience helping CEOs, Boards, CMOs, and CFOs create new growth and enterprise value by improving their return on marketing investment and using data to reallocate resources to investments that grow profits and firm value.
As the Director of the Forbes Marketing Accountability Initiative. Mr. Diorio helps Business Owners, CEOs, CFOs, and CMOs to analyze, quantify, and grow the contribution of marketing to enterprise value, and unlock the profit growth potential and untapped equity value in their businesses.
Over his career, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, CBS, DuPont, IBM, Janus, Morgan Stanley, PwC, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to measurably grow faster at lower cost, maximize return on sales marketing and technology investments, and generate enterprise value.
He has authored over 25 marketing best practices books and research publications that connect growth investment to firm value including: “Marketing Accountability: A CEO Blueprint for Driving Enterprise Value By Maximizing The Effectiveness of Marketing Investments, Strategies and Actions (Forbes)” and “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)”, and “Proving the Value of the Brand: Developing Financially Valid Ways To Measure The Contribution Of Brands To Firm Financial Performance And Share Price (MASB).”
Mr. Diorio is a Fellow at the Marketing Accountability Standards Board (MASB) and holds an MBA in Finance and Marketing from the University of Chicago Booth School of Business, and a B.S. in Mechanical Engineering from Bucknell University.
Authority in Marketing Accountability
Elea McDonnell Feit
Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow of Marketing at WCA. Her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers. She previously served as the Executive Director of WCA, where she built the Research Opportunity program. She excels at making analytics accessible to broad audiences and has authored a book on R for Marketing Research and Analytics and a DataCamp course on Choice Modeling in R. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.
Assistant Professor of Marketing
Dr. Michael Ferrari is the Managing Partner at Atlas Research Innovations, where he provides clients with basic and applied bespoke research services towards a variety of scientific, technical and economic domains. Most of this work falls at the food-water-energy-infrastructure nexus, and encompasses Data Science & Analytics, Spatial Informatics, AI/Machine Learning, Financial & Physical Risk, GeoEconomics, Sensor Networks, Environmental System Science and Engineering, and Information Theory. Michael has spent two decades as a scientist, engineer and economist in the following industrial sectors: energy and agriculture; financial services, chemicals, water & natural resources, commodities & supply chain, environmental management and information technology. Dr. Ferrari earned his PhD from Rutgers (Dept. of Env. Sciences & Engineering: programs in Geophysical Fluid Dynamics and Environmental Biophysical Modeling) where his research focused on better understanding the Industrial/Environmental interface and the Earth/Space/Biosphere complex from both an information systems and an evolutionary perspective. His doctoral work in numerical modeling & applied mathematics was supported by the NASA Goddard Institute for Space Studies in Manhattan.
Saurabh Goorha is Chief Product Officer at YouVisit. He has expertise in building and monetizing business information products and content analytics platforms utilizing AI, ML, and NLP technologies. YouVisit content and data EdTech products for higher educational institutions drive enrollment and successful student outcomes. Previously as SVP and global head of software products at Cision, he led portfolio management of SaaS and eCommerce products for media intelligence. As Vice President at PR Newswire, he led growth of innovation workflow business, diversifying company product portfolio. As Director at Dow Jones, he expanded its information products into social media and text-mining driven analytics solutions. He researched at Cornell Social Media Lab and has been invited guest speaker at The Wharton School, Purdue University, and Pratt School of Design. He has served on the Board of Director for Connectiv, the business information division of Software & Information Industry Association (SIIA). He has MS in Management Science and Communication from Cornell University.
Chief Product Officer
Shawndra Hill is an expert Data Scientist and Senior Researcher in the Computational Social Science Group at Microsoft Research NYC. Prior to joining Microsoft, she was on the faculty of the Operations and Information Management Department at the Wharton School of the University of Pennsylvania. She researches the value to companies of mining data on how consumers interact with each other on online platforms, for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on the interactions between TV content and online behaviors. Her past and present industry partners included AT&T Labs Research, ClearForest, and Siemens Energy & Automation. Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU’s Stern School of Business.
Expert Data Scientist and Senior Researcher
Acclaimed for his exploration of business strategies that strengthen the understanding of customer relationships, Neil’s work is seen across numerous publications, lectures, and machine learning patents. Yet, it’s as Google’s Global Head of Customer Analytics and Chief Analytics Evangelist that he’s pushed limits even farther; pioneering new applications of analytics through customer lifetime value, marketing attribution, dynamic pricing, and content personalization in support of the company’s $90B+ advertising business. He holds an MBA from UCLA’s Anderson School of Management and a BS in Management Science from Purdue University.
Global Head of Customer Analytics and Chief Analytics Evangelist
Jon Soberg is Managing Partner at MS&AD Ventures, an early-stage venture capital firm focused on the future of finance, risk assessment, and building a sustainable society. Jon has been a venture capital investor for a decade with a strong track record of top-tier returns including multiple unicorn investments and strong exits. Jon is known for being one of the early investors from Silicon Valley to invest globally and for his focus on financial technologies and applying data and analytics to change industries. Jon began his venture capital career at Blumberg Capital, where he was a Partner focused on enterprise software and financial technology investments. Jon has made more than 100 investments and held over 40 board and observer positions across five continents. Prior to becoming an investor, Jon was a serial entrepreneur and operator, with an IPO exit at Adforce, and multiple financial services industry positions including Capital Group, Great-West Life, HSBC, and executive leadership of Ditech’s $70B lending organization. Jon has been a Lecturer at the Wharton School and holds Engineering degrees from Harvey Mudd College and Northwestern University. Jon graduated as a Palmer Scholar with an MBA in Entrepreneurial Management and Marketing from Wharton, and he holds the Chartered Financial Analyst designation.