Playing a pivotal role in Wharton Customer Analytics’ projects, Seniors Fellows help scope and define research opportunities, facilitate experimental learning for our students, and provide thought leadership in the field of analytics.
Patrizio Cernetti is a digital transformation leader driving data governance, analytics, RPA and AI solutions across organizations. He has over 15 years of experience with consulting companies including SDI, Accenture and Procurian where he advised both private equity and strategic clients on top-line growth and operational improvement initiatives, with particular focus in the industrial manufacturing sector. He held various positions in the US and Europe identifying and realizing value through data-driven aaS solutions and performance value creation for his clients’ Operations, Supply Chain and Procurement groups. He is a member of several organizations promoting digital awareness and a Council Member at ECCMA, the project leader for the development of ISO 8000 standard for data quality and the exchange of master data. Patrizio holds M.S. degrees in Engineering from Politecnico di Milano, Italy and University of Minnesota, and an MBA from The Wharton School of Business.
Founder and Principal, Legio
Stephen Diorio is an established authority in marketing accountability, data-driven marketing, and go-to-market innovation with over 25 years of experience helping CEOs, Boards, CMOs, and CFOs create new growth and enterprise value by improving their return on marketing investment and using data to reallocate resources to investments that grow profits and firm value.
As the Director of the Forbes Marketing Accountability Initiative. Mr. Diorio helps Business Owners, CEOs, CFOs, and CMOs to analyze, quantify, and grow the contribution of marketing to enterprise value, and unlock the profit growth potential and untapped equity value in their businesses.
Over his career, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, CBS, DuPont, IBM, Janus, Morgan Stanley, PwC, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to measurably grow faster at lower cost, maximize return on sales marketing and technology investments, and generate enterprise value.
He has authored over 25 marketing best practices books and research publications that connect growth investment to firm value including: “Marketing Accountability: A CEO Blueprint for Driving Enterprise Value By Maximizing The Effectiveness of Marketing Investments, Strategies and Actions (Forbes)” and “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)”, and “Proving the Value of the Brand: Developing Financially Valid Ways To Measure The Contribution Of Brands To Firm Financial Performance And Share Price (MASB).”
Mr. Diorio is a Fellow at the Marketing Accountability Standards Board (MASB) and holds an MBA in Finance and Marketing from the University of Chicago Booth School of Business, and a B.S. in Mechanical Engineering from Bucknell University.
Director of the Marketing Accountability Initiative, Forbes
Elea McDonnell Feit
Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow of Marketing at WCA. Her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers. She previously served as the Executive Director of WCA, where she built the Research Opportunity program. She excels at making analytics accessible to broad audiences and has authored a book on R for Marketing Research and Analytics and a DataCamp course on Choice Modeling in R. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.
Assistant Professor of Marketing, Drexel University
Dr. Michael Ferrari is the Global Head of Climate and Agronomic Decision Sciences at Syngenta. Previously, he was the Managing Partner at Atlas Research Innovations, where he provides clients with basic and applied bespoke research services towards a variety of scientific, technical and economic domains. Most of this work falls at the food-water-energy-infrastructure nexus, and encompasses Data Science & Analytics, Spatial Informatics, AI/Machine Learning, Financial & Physical Risk, GeoEconomics, Sensor Networks, Environmental System Science and Engineering, and Information Theory. Michael has spent two decades as a scientist, engineer and economist in the following industrial sectors: energy and agriculture; financial services, chemicals, water & natural resources, commodities & supply chain, environmental management and information technology. Dr. Ferrari earned his PhD from Rutgers (Dept. of Env. Sciences & Engineering: programs in Geophysical Fluid Dynamics and Environmental Biophysical Modeling) where his research focused on better understanding the Industrial/Environmental interface and the Earth/Space/Biosphere complex from both an information systems and an evolutionary perspective. His doctoral work in numerical modeling & applied mathematics was supported by the NASA Goddard Institute for Space Studies in Manhattan.
Global Head of Climate and Agronomic Decision Sciences, Syngenta
Saurabh Goorha is a product management executive and general manager with expertise in SaaS, business information products, and content analytics platforms utilizing AI, ML and NLP technologies.
As Chief Product Officer at YouVisit, the leading provider of virtual experience and EdTech platform for higher education, he led its growth into a SaaS company and exit to Vista Equity Partners portfolio. He has held senior leadership roles at Cision, PR Newswire and Dow Jones. He has built MarTech SaaS products licensing 3rd party data, led growth of new product business units diversifying mature company product portfolio, and expanded information products into social media and text-mining driven SaaS analytics solutions. He is adept at creating technology enabled unified platform supporting both software products and service products for B2B, B2C and B2B2C audiences.
He researched at Cornell Social Media Lab. He has utilized psycho-linguistic to judge veracity and trust from user generated online interactions i.e. virtual communication. He has also created predictive model to identify latent hidden themes from aggregated content for opportunity & risk detection for companies. His research is cited regularly by global companies and researchers, including in US patents.
He is an active educator and advisor. He has served on the Board of Directors for the business information division of Software & Information Industry Association (SIIA). He is a graduate of Cornell University.
Chief Product Officer, YouVisit
Shawndra Hill is an expert Data Scientist and Senior Researcher in the Computational Social Science Group at Microsoft Research NYC. Prior to joining Microsoft, she was on the faculty of the Operations and Information Management Department at the Wharton School of the University of Pennsylvania. She researches the value to companies of mining data on how consumers interact with each other on online platforms, for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on the interactions between TV content and online behaviors. Her past and present industry partners included AT&T Labs Research, ClearForest, and Siemens Energy & Automation. Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU’s Stern School of Business.
Senior Researcher, Microsoft
Acclaimed for his exploration of business strategies that strengthen the understanding of customer relationships, Neil’s work is seen across numerous publications, lectures, and machine learning patents. Yet, it’s as Google’s Chief Measurement Strategist that he’s pushed limits even farther; pioneering new applications of analytics through customer lifetime value, marketing attribution, dynamic pricing, and content personalization in support of the company’s $90B+ advertising business. He holds an MBA from UCLA’s Anderson School of Management and a BS in Management Science from Purdue University.
Chief Measurement Strategist, Google
Sajjad Jaffer is a founder and Managing Partner at Two Six Capital. Two Six Capital is a technology-enabled private equity firm that has pioneered Data Science for Private Equity. The firm’s approach to due diligence transactions and value add post investment is backed by 25 years of IP and research in Data Science. The firm has analyzed over $100 billion in granular transaction level revenue data and has been involved in over $27 billion worth of private equity transactions that have closed.
Sajjad most recently worked with a private equity firm in Dubai. Prior to that he worked at Infosys where the firm grew from $0.5B to $3B. Sajjad had leadership team responsibilities focusing on large scale corporate transformations.
Sajjad started his career at M&T Bank. Sajjad holds a B.A. from Bowdoin where he double majored in Computer Science and Government and minored in Economics, and an M.B.A. from Wharton.
Managing Partner, Two Six Capital
Jon Soberg is Managing Partner at MS&AD Ventures, an early-stage venture capital firm focused on the future of finance, risk assessment, and building a sustainable society. Jon has been a venture capital investor for a decade with a strong track record of top-tier returns including multiple unicorn investments and strong exits. Jon is known for being one of the early investors from Silicon Valley to invest globally and for his focus on financial technologies and applying data and analytics to change industries. Jon began his venture capital career at Blumberg Capital, where he was a Partner focused on enterprise software and financial technology investments. Jon has made more than 100 investments and held over 40 board and observer positions across five continents. Prior to becoming an investor, Jon was a serial entrepreneur and operator, with an IPO exit at Adforce, and multiple financial services industry positions including Capital Group, Great-West Life, HSBC, and executive leadership of Ditech’s $70B lending organization. Jon has been a Lecturer at the Wharton School and holds Engineering degrees from Harvey Mudd College and Northwestern University. Jon graduated as a Palmer Scholar with an MBA in Entrepreneurial Management and Marketing from Wharton, and he holds the Chartered Financial Analyst designation.
Managing Partner, MS&AD Ventures