Playing a pivotal role in Wharton Customer Analytics’ projects, Seniors Fellows help scope and define research opportunities, facilitate experimental learning for our students, and provide thought leadership in the field of analytics.
Victoria Lewis-Bogatyrenko, WG'94
Victoria Lewis-Bogatyrenko, WG’94 is the COO of United Healthcare Pharmacy. During her more than 20-year career at United, Tory has provided leadership across multiple functions, strongly influencing the use of data and analytics in optimizing healthcare affordability, driving consumer-centric innovation, and supporting business growth. From building provider networks, to leading performance analytics and healthcare affordability consulting teams for large national customers, to creating breakthrough digital consumer experiences, Tory values the role that information can play in enabling employers and individuals to meet their unique healthcare goals.
Prior to United Healthcare, Tory spent time at Oxford Health Plans, Deloitte Healthcare Consulting, and Chemical Banking Corporation’s Healthcare Finance Team. She holds a B.A. in International Politics and Economics from Middlebury College, and an M.B.A. from the Wharton School.
UNITED HEALTHCARE PHARMACY, COO
Patrizio Cernetti, WG'16
Patrizio Cernetti, WG’16, is a digital transformation leader driving data governance, analytics, RPA and AI solutions across organizations. He has over 15 years of experience with consulting companies including SDI, Accenture and Procurian where he advised both private equity and strategic clients on top-line growth and operational improvement initiatives, with particular focus in the industrial manufacturing sector. He held various positions in the US and Europe identifying and realizing value through data-driven aaS solutions and performance value creation for his clients’ Operations, Supply Chain and Procurement groups. He is a member of several organizations promoting digital awareness and a Council Member at ECCMA, the project leader for the development of ISO 8000 standard for data quality and the exchange of master data. Patrizio holds M.S. degrees in Engineering from Politecnico di Milano, Italy and University of Minnesota, and an MBA from The Wharton School of Business.
VICE PRESIDENT OF FULLFILMENT OPERATIONS, SAPIENT INDUSTRIES
Projecting growth potential is vital in today’s markets – but also increasingly complex. That’s Joseph’s specialty. He uses data science and machine learning to analyze customers, products, services, and channels – providing executives with vital insight to model expected growth and gross margin. Altogether, he has led more than 50 diligence and value creation projects using data representing over $100 billion in revenue.
As an innovation fellow, he builds and develops new tools for tackling business questions in a repeatable manner. In fact, he has been an analytics and data science innovator for years – and his work is known around the world. For example, he patented an approach for measuring digital advertising impact and authored a Harvard Business School case study on digital advertising. He has conducted research on customer churn, customer lifetime value, digital marketing, and social networks. He also wrote two chapters on digital marketing and customer management for Harvard Business School Publishing that are used in business schools worldwide.
He joined West Monroe from Two Six Capital, where he was head of data science. Previously, he was a data scientist with Facebook, where he managed measurement of digital advertising impact on lift of online and offline sales across various sectors. He earned bachelor’s and master’s degrees from the University of California – Berkeley, an MBA from Imperial College London, and a Ph.D. in marketing from Harvard Business School.
HEAD OF DATA SCIENCE, WEST MONROE
Stephen Diorio is an established authority in marketing accountability, data-driven marketing, and go-to-market innovation with over 25 years of experience helping CEOs, Boards, CMOs, and CFOs create new growth and enterprise value by improving their return on marketing investment and using data to reallocate resources to investments that grow profits and firm value.
As the Director of the Forbes Marketing Accountability Initiative. Mr. Diorio helps Business Owners, CEOs, CFOs, and CMOs to analyze, quantify, and grow the contribution of marketing to enterprise value, and unlock the profit growth potential and untapped equity value in their businesses.
Over his career, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, CBS, DuPont, IBM, Janus, Morgan Stanley, PwC, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to measurably grow faster at lower cost, maximize return on sales marketing and technology investments, and generate enterprise value.
He has authored over 25 marketing best practices books and research publications that connect growth investment to firm value including: “Marketing Accountability: A CEO Blueprint for Driving Enterprise Value By Maximizing The Effectiveness of Marketing Investments, Strategies and Actions (Forbes)” and “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)”, and “Proving the Value of the Brand: Developing Financially Valid Ways To Measure The Contribution Of Brands To Firm Financial Performance And Share Price (MASB).”
Mr. Diorio is a Fellow at the Marketing Accountability Standards Board (MASB) and holds an MBA in Finance and Marketing from the University of Chicago Booth School of Business, and a B.S. in Mechanical Engineering from Bucknell University.
DIRECTOR OF THE MARKETING ACCOUNTABILITY INITIATIVE, FORBES
Elea McDonnell Feit
Elea McDonnell Feit is an Associate Professor of Marketing at Drexel University and a Senior Fellow of Marketing at WCA. Her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers. She previously served as the Executive Director of WCA, where she built the Research Opportunity program. She excels at making analytics accessible to broad audiences and has authored a book on R for Marketing Research and Analytics and a DataCamp course on Choice Modeling in R. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.
ASSOCIATE PROFESSOR OF MARKETING, DREXEL UNIVERSITY
Dr. Michael Ferrari is the Chief Data Scientist with Engine No.1, and the Managing Partner at Atlas Research Innovations. His work provides basic and applied bespoke research services towards a variety of scientific, technical and economic domains which sit at the DeepTech-Commercial interface. Most of this work falls at the food-water-energy-infrastructure nexus, and encompasses Data Science & Analytics, Spatial Informatics, AI/Machine Learning, Financial & Physical Risk, GeoEconomics, Environmental System Science and Engineering, and Information Theory. Michael has spent two decades as a scientist, engineer and economist in the following industrial sectors: energy and agriculture; financial services, chemicals, water & natural resources, commodities & supply chain, environmental management and information technology. Dr. Ferrari earned his PhD from Rutgers (Dept. of Env. Sciences & Engineering: programs in Geophysical Fluid Dynamics and Environmental Biophysical Modeling) where his research focused on better understanding the Industrial/Environmental interface and the Earth/Space/Biosphere complex from both an information systems and an evolutionary perspective. His doctoral work in numerical modeling & applied mathematics was supported by the NASA Goddard Institute for Space Studies in Manhattan.
CHIEF SCIENCE OFFICER & CHIEF DATA SCIENTIST AT ENGINE NO.1
Saurabh Goorha is Founder and Chief Executive Officer of AffectPercept. The advisory & analytics firm provides strategic planning framework, operational training modules, and data analytic services pertaining to Perception AI, SaaS and MarTech. The firm supports companies (SMB and Enterprise), executives, operational managers and investors. Its domain expertise includes psycholinguistic data analytics utilizing Perception AI (including Voice AI, Visual AI and NLP) solutions. These enable operationalization of company risk and reputation management, creating effective virtual sales channels & optimizing digital marketing amongst other business outcomes.
Saurabh is an experienced Chief Product Officer and General Manager for SaaS, B2B & B2C products, and ML data analytic platforms. He has held executive and senior leadership roles at YouVisit (a Vista Equity Partners company), Cision, PR Newswire and Dow Jones. He has managed business growth and product lifecycle management for scores of global MarTech brands. He has led and contributed to multiple company exits to Private Equity and IPO, including leading product growth and exit of SMB company to Vista Equity Partners.
He researched at Cornell – Social Media Lab. His original applied research on Virtual Communication Analytics, Credibility & Trust and Trend Detection has been productized using SaaS and ML, and is cited regularly by global companies and researchers, including in US patents. He has served on the Board of Directors for the business information division of Software & Information Industry Association (SIIA). He is a graduate of Cornell University.
FOUNDER AND CHIEF EXECUTIVE OFFICER, AFFECTPERCEPT
Shawndra Hill is an expert Data Scientist and Senior Researcher in the Computational Social Science Group at Microsoft Research NYC. Prior to joining Microsoft, she was on the faculty of the Operations and Information Management Department at the Wharton School of the University of Pennsylvania. She researches the value to companies of mining data on how consumers interact with each other on online platforms, for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on the interactions between TV content and online behaviors. Her past and present industry partners included AT&T Labs Research, ClearForest, and Siemens Energy & Automation. Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU’s Stern School of Business.
PRINCIPAL SCIENTIST, FACEBOOK
Acclaimed for his exploration of business strategies that strengthen the understanding of customer relationships, Neil’s work is seen across numerous publications, lectures, and machine learning patents. Yet, it’s as Google’s Chief Measurement Strategist that he’s pushed limits even farther; pioneering new applications of analytics through customer lifetime value, marketing attribution, dynamic pricing, and content personalization in support of the company’s $90B+ advertising business. He holds an MBA from UCLA’s Anderson School of Management and a BS in Management Science from Purdue University.
CHIEF MEASUREMENT STRATEGIST, GOOGLE
Sajjad Jaffer, WG’01
Sajjad Jaffer is the Head of Data, Analytics and Machine Learning at GrowthCurve Capital. Prior to joining GrowthCurve, Sajjad co-founded Two Six Capital, the firm that pioneered data science for private equity in 2013. Two Six Capital was acquired by West Monroe in 2020. He found the firm’s intellectual property backed by 25 years of PhD research from Wharton. During Sajjad’s tenure, he worked with a team of Data Scientists and Data Engineers to develop a proprietary technology platform combining large scale Engineering, Statistics, and Machine Learning. This technology platform analyzed granular big data sets and was applied globally across multiple industries to private equity commercial diligence, value creation, and VDD situations. Sajjad was also involved in prioritizing the firm’s R&D initiatives to scale the firm with software and data over headcount.
Prior to co-founding Two Six, Sajjad worked at Infosys Technologies, M&T Bank, and Siraj Capital. He holds a B.A. from Bowdoin, where he double majored in Computer Science and Government and minored in Economics and an M.B.A. from the Wharton School. Sajjad serves on the Board of the Wharton Customer Analytics center which guides the school on ways to enrich experiential learning and thought leadership around business applications of Analytics and AI.
HEAD – DATA, ANALYTICS AND MACHINE LEARNING, GROWTH CURVE CAPITAL
Raj Mundy, WG'95
PARTNER, LL FUNDS
Jola Oliver joined McDonald’s July 2017 as part of Global Social Team as Director Global Social Listening and Measurement. In this role, she synthesizes social voice of the customer across channels, markets, and feedback sources. She pioneers social insights processes, systems and capabilities, and measures social campaign performance. Prior to McDonald’s, Jola worked for two years at Foresight ROI where she provided strategic consulting in social intelligence and digital measurement to CPG companies. Jola drove profit ROI growth of marketing and shopper marketing activities by 10-30% through optimization strategies. Before Foresight ROI, Jola spent sixteen years at Kraft Foods in social media intelligence, CRM analytics and Innovation insights. While leading the Social Intelligence team, she provided thought leadership on social search and analytics, social KPI measurement, command center technology, SMMS vendor management, and social playbook development.
Jola enjoys swimming, yoga, meditation, McDonald’s McMuffins, and she is a fan of country music.
DIRECTOR, GLOBAL SOCIAL LISTENING, GLOBAL MARKETING, MCDONALD’S CORPORATION
Harini Sridharan, WG'20
Harini is a growth-focused digital leader with more than a decade of deep multi-industry, and multi-functional analytics experience. She has worked across B2B and B2C companies in areas of product, customer, growth, and business analytics as well as in digital marketing. She is passionate about growth strategy and analytics and her expertise includes ROI improvement for 9-digit media budgets and optimization and customization of US and international websites across multiple industries like e-tail, cloud infrastructure, and financial services
She is the Head of Analytics and Data Management at MoneyGram International and was previously with IBM, eBags, and Vistaprint in various roles.
Harini holds a Master of Business Administration (Honors) from the Wharton School; a Master of Engineering Management from Dartmouth College; and a Bachelor of Engineering degree.
HEAD OF ANALYTICS AND DATA MANAGEMENT, MONEYGRAM INTERNATIONAL