Staff

Rachel Dutcher

Rachel Dutcher is the Senior Associate Director of Corporate Engagement at the Wharton Customer Analytics. Rachel provides organizational and strategic management on industry engagement through the Corporate Partnership program, industry and alumni events, Executive Board, and other business development initiatives. She oversees sourcing new leads and managing relationships with Corporate Partners as well as provides strategy and supervises the implementation of all WCA events. Rachel’s background is in marketing and sales with success in experiential marketing and business development. Rachel holds a B.S. in Marketing from Messiah College and an M.S. in Organizational Dynamics from the University of Pennsylvania.

Contact Rachel at rdirksen@wharton.upenn.edu

Senior Associate Director of Corporate Engagement

Matt Gray

At Wharton Customer Analytics, Matt leads experiential learning programs for Penn students in data analytics to solve business problems. Matt develops and manages datathons, workshops, analytics challenges, and competitions with Corporate Partners using real-world datasets. Matt is WCA’s liaison to Penn and Wharton student organizations that focus on analytics, data science, and marketing. Additionally, Matt oversees WCA’s financial and administrative matters. Prior to coming to WCA, Matt worked in admissions and marketing communications at several Philadelphia-area universities. 

Contact Matt at mattgray@wharton.upenn.edu

Senior Associate Director of Operations

Brandon Krakowsky

Brandon Krakowsky is the Director of Research and Education at Wharton Customer Analytics, where he leads an innovative and cutting-edge academic research program. He works to design, scope, and execute data-driven research projects and to provide corporate-sponsored datasets to students, faculty, and top academic researchers from around the world. Brandon also builds and teaches technical workshops and classes to both undergraduate and graduate students as a lecturer at the School of Engineering. Brandon holds an M.S. in Computer and Information Technology from the University of Pennsylvania and a B.A. in Communications and American Studies from Boston College.

Contact Brandon at lbrandon@wharton.upenn.edu

Director of Research and Education

Maddie Lasser

Maddie Lasser is the Coordinator of Student Engagement and Events at Wharton Customer Analytics. In collaboration with the Senior Associate Director of Corporate Engagement and the Senior Associate Director of Operations, Maddie manages logistics for a portfolio of events for students, industry professionals, and alumni. Additionally, Maddie develops and manages student programs including the Analytics Accelerator and datathons, as well as WCA’s relationships with student organizations. Maddie comes from an event planning background, with professional experience working for the Philadelphia Museum of Art and Terrain at Styers. Maddie holds a B.A. in Business Management from Goucher College.

Contact Maddie at mmlasser@wharton.upenn.edu

Coordinator of Student Affairs and Events

Jillian Rogers

As the Associate Director of Marketing and Communications for Wharton Customer Analytics, Jillian Rogers develops and delivers engaging content to WCA’s corporate, academic, and student constituents. Her responsibilities span WCA’s website, events and programming promotion, media relations, social media, email marketing, and branding. She cultivated her communication, organizational, and project management skills at Wharton External Affairs, La Salle University, and previous positions in healthcare and retail.

Contact Jillian at rjill@wharton.upenn.edu

Associate Director of Marketing and Communications

Kayleigh Smoot

Kayleigh Smoot is the Associate Director of Research and Education for Wharton Customer Analytics. In this role, she works with the Director of Research and Education to create experiential learning initiatives for current Wharton and Penn students and manage research projects. Prior to this role, Kayleigh was Administrative Coordinator for WCA. Kayleigh holds a B.A. in Psychology from the University of Pennsylvania and is currently working on her M.S. in Organizational Dynamics, also from the University of Pennsylvania.

Associate Director of Research and Education