Rachel Dutcher

Rachel Dutcher is the Senior Associate Director of Corporate Engagement at the Wharton Customer Analytics. Rachel provides organizational and strategic management on industry engagement through the Corporate Partnership program, industry and alumni events, Executive Board, and other business development initiatives. She oversees sourcing new leads and managing relationships with Corporate Partners as well as provides strategy and supervises the implementation of all WCA events. Rachel’s background is in marketing and sales with success in experiential marketing and business development. Rachel holds a B.S. in Marketing from Messiah College and an M.S. in Organizational Dynamics from the University of Pennsylvania.

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Senior Associate Director of Corporate Engagement

Matt Gray

At Wharton Customer Analytics, Matt leads experiential learning programs for Penn students in data analytics to solve business problems. Matt develops and manages datathons, workshops, analytics challenges, and competitions with Corporate Partners using real-world datasets. Matt is WCA’s liaison to Penn and Wharton student organizations that focus on analytics, data science, and marketing. Additionally, Matt oversees WCA’s financial and administrative matters. Prior to coming to WCA, Matt worked in admissions and marketing communications at several Philadelphia-area universities. 

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Senior Associate Director of Operations

Brandon Krakowsky

Brandon Krakowsky is the Director of Research and Education at Wharton Customer Analytics, where he leads an innovative and cutting-edge academic research program. He works to design, scope, and execute data-driven research projects and to provide corporate-sponsored datasets to students, faculty, and top academic researchers from around the world. Brandon also builds and teaches technical workshops and classes to both undergraduate and graduate students as a lecturer at the School of Engineering. Brandon holds an M.S. in Computer and Information Technology from the University of Pennsylvania and a B.A. in Communications and American Studies from Boston College.

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Director of Research and Education

Maddie Lasser

Maddie Lasser is the Associate Director of Experiential Programs and Events at Wharton Customer Analytics. Maddie manages logistics for a portfolio of events for students, industry professionals, and alumni. Additionally, Maddie develops and manages student programs including the Analytics Accelerator and datathons, as well as WCA’s relationships with student organizations. Maddie comes from an event planning background, with professional experience working for the Philadelphia Museum of Art and Terrain at Styers. Maddie holds a B.A. in Business Management from Goucher College.

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Nicole Wang-Trexler

Nicole Wang-Trexler, Ph.D. is the Associate Director of Data Science and Research at Wharton Customer Analytics. She supports the Director of Research and Education in the design, scope, and execution of experiential learning and research projects. Nicole holds a dual titled Ph.D. in Learning, Design, and Technology and Comparative International Education from the Pennsylvania State University, and an MS.Ed. from the University of Pennsylvania. She has 10 years of research experience in data analytics across different fields. She is also the founder of Penn Alumni Club of Central PA.

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Associate Director of Data Science and Research