Case Studies and White Papers


Analytics Accelerator Case Studies

Packing the Home Theater

Fox Entertainment, an American television production company owned by Fox Corporation, partnered with Wharton Customer Analytics to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.


Social Media Users Are Lovin’ It

McDonald’s, the world’s largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment.

NeuroFlow Logo

Customers of A Feather Engage Together

Students were asked to build a statistical model for NeuroFlow, SaaS healthcare technology and analytics company. The goal was to identify users at high risk of churn, which would help inform product design, promotional offerings, etc. to proactively engage and retain these users.

About the Analytics Accelerator

Every fall and spring semester, Wharton Customer Analytics hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest techniques including machine learning and AI.


Datathon Case Studies

Using Data to Engage, Retain, and Grow Banking Customers

Working with teams of Wharton students, Fulton Bank established five bespoke business units for the datathon, each focusing on how to best use data analytics to answer a pressing business question. The teams were: consumer, commercial, finance, human resources, and operations.

EA Logo

Discovering New Customers and Game Usage via New Data Lenses

Student teams had one week to analyze user data from Origin Access, EA’s all-you-can-play subscription service, including their activity on the games included in the subscription catalogue and individually purchased games.


Driving Revenue Through Guest-To-Host Conversion

Students were asked to increase revenue for Evite by addressing one or more of the core drivers of growth. The winning team’s solution would be deployed on the Evite platform to make real-time decisions and to drive measurable improvement to an aspect of Evite’s user experience or lifecycle.

About Datathons

Spanning up to one week, several self-formed, multidisciplinary Penn and Wharton student teams compete to present the most innovative machine learning and strategic solutions to a company’s business needs.

Case Studies at a Glance 

Ferrero Logo

Quick Facts

Industry: consumer packaged goods

Keywords: brand halo effect, A/B testing, marketing mix model

Project: Analytics Accelerator

FuelCycle Logo

Quick Facts

Industry: retail

Keywords: rental-purchase agreements, predictors of default rate

Project: Analytics Accelerator

Fox Entertainment Logo

Quick Facts

Industry: media

Keywords: promotional strategy, predictive modeling

Project: Analytics Accelerator

Madison Reed Logo

Quick Facts

Industry: consumer packaged goods

Keywords: customer lifetime value (CLV), forecasting

Project: Analytics Accelerator


Quick Facts

Industry: restaurants

Keywords: social media engagement, sentiment, brand affinity

Project: Analytics Accelerator

NeuroFlow Logo

Quick Facts

Industry: technology, healthcare

Keywords: customer churn, k-means clustering, random forest model

Project: Analytics Accelerator

White Papers

White man at a laptop surrounded my data visualizations

Rethinking Analytics – Dealing with the K

Analytics is increasingly becoming the backbone of decision making across functional areas and industries the world over. We believe that this capability, which is often a key differentiator, is set to play a significant role in the new economic order established in the aftermath of the Covid-19 pandemic.

The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession

This study is designed to help CMOs learn from the past and make the best possible decisions about where, how, and when to invest to maximize firm revenues, profits, and share.

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics, and disruption in traditional growth of ecosystem to support it.