Student teams worked with Fulton Bank data to help solve real business problems relating to specific lines of the company’s business. At the end of the datathon, each team presented their findings. …Read More
Research
Packing the Home Theater: What Data Analytics Shows Us About Audience Reach
Fox Entertainment partnered with Wharton Customer Analytics to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.…Read More
Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement
McDonald’s, the world’s largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end, they partnered with the Analytics Accelerator at Wharton Customer Analytics.…Read More
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews
Wharton Customer Analytics Research Paper Series Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews This article studies the question and answer (Q&A) technology of electronic commerce platforms, an increasingly common form of user-generated content that allows consumers to publicly ask product-specific questions and receive responses, either from…Read More Buying and Payment Habits: Using Grocery Data to Predict Credit Card Payments
Wharton Customer Analytics Research Paper Series Buying and Payment Habits: Using Grocery Data to Predict Credit Card Payments This study shows that individuals' habits in grocery shopping are incrementally useful in predicting their credit card payment behaviors and that such incremental predictive power can translate into incremental profits for firms.…Read More Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention
Wharton Customer Analytics Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apart…Read More Understanding Large-Scale Dynamic Purchase Behavior
Wharton Customer Analytics Research Paper Series Understanding Large-Scale Dynamic Purchase Behavior In modern retail contexts, retailers sell products from vast product assortments to a large and heterogeneous customer base. Understanding purchase behavior in such a context is very important. Standard models cannot be used because of the high dimensionality of…Read More How to Price Products for Non-Contractual Customers in a B2B Setting? Webinar
Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Download Slide DeckDisclaimerThe Research Opportunity webinars are posted here for a research-focused audience and should not be quoted, paraphrased or otherwise utilized without written permission of WCA. Any media inquiries or requests…Read More How to Price Products for Non-Contractual Customers in a B2B Setting?
Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Wharton Customer Analytics is announcing a new collaborative research opportunity with Air Liquide, who is seeking researchers interested in developing innovative approaches to dynamically pricing products for different types of B2B customers. Customers in…Read More Two Prices Diverge in the Wood
Wharton Customer Analytics Analytics Accelerator Case Study Two Prices Diverge in the Wood: Using Random Forest Modeling to Optimize Price Recommendations About Essity Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine…Read More