Research

How to Price Products for Non-Contractual Customers in a B2B Setting? Webinar

Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Download Slide DeckDisclaimerThe Research Opportunity webinars are posted here for a research-focused audience and should not be quoted, paraphrased or otherwise utilized without written permission of WCA. Any media inquiries or requests…Read More

How to Price Products for Non-Contractual Customers in a B2B Setting?

Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Wharton Customer Analytics is announcing a new collaborative research opportunity with Air Liquide, who is seeking researchers interested in developing innovative approaches to dynamically pricing products for different types of B2B customers. Customers in…Read More

Demand Prediction for IoT Devices

Wharton Customer Analytics Analytics Accelerator Case Study Demand Prediction for IoT Devices About TE Connectivity TE Connectivity is a technology company that designs and manufactures connectivity and sensor products (IOT devices) for harsh environments in a variety of industries, such as automotive, industrial equipment, data communication systems, aerospace, defense, medical,…Read More

2020 EA Datathon

Wharton Customer Analytics Datathon Case Study Discovering New Customers and Game Usage via New Data Lenses About Electronic Arts Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. EA has…Read More

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis

Wharton Customer Analytics Datathon Case Study Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level to model…Read More

2019 Evite Datathon

Wharton Customer Analytics Datathon Case Study Download Printable Version Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e.,…Read More

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper Series All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions In today’s media ecosystem, advertisers face the challenge to create ad campaigns with the ability to engage consumers and ultimately increase conversions. Hence, they need guidance on how…Read More