Research Archives - Wharton Customer Analytics

Uncovering Characteristic Response Paths of a Population

Wharton Customer Analytics Research Paper Series Understanding Large-Scale Dynamic Purchase Behavior In modern retail contexts, retailers sell products from vast product assortments to a large and heterogeneous customer base. Understanding purchase behavior in such a context is very important. Standard models cannot be used because of the high dimensionality of…Read More

How to Price Products for Non-Contractual Customers in a B2B Setting? Webinar

Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Download Slide DeckDisclaimerThe Research Opportunity webinars are posted here for a research-focused audience and should not be quoted, paraphrased or otherwise utilized without written permission of WCA. Any media inquiries or requests…Read More

How to Price Products for Non-Contractual Customers in a B2B Setting?

Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Wharton Customer Analytics is announcing a new collaborative research opportunity with Air Liquide, who is seeking researchers interested in developing innovative approaches to dynamically pricing products for different types of B2B customers. Customers in…Read More

Two Prices Diverge in the Wood

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Demand Prediction for IoT Devices

Wharton Customer Analytics Analytics Accelerator Case Study Demand Prediction for IoT Devices About TE Connectivity TE Connectivity is a technology company that designs and manufactures connectivity and sensor products (IOT devices) for harsh environments in a variety of industries, such as automotive, industrial equipment, data communication systems, aerospace, defense, medical,…Read More

2020 EA Datathon

Wharton Customer Analytics Datathon Case Study Discovering New Customers and Game Usage via New Data Lenses About Electronic Arts Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. EA has…Read More

Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis

Wharton Customer Analytics Datathon Case Study Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level to model…Read More

Sweet Solutions to Advertising Questions

Wharton Customer Analytics Analytics Accelerator Case Study Sweet Solutions to Advertising Questions About the Analytics Accelerator Every fall and spring semester, Wharton Customer Analytics hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and…Read More

Uncovering Characteristic Response Paths of a Population

Wharton Customer Analytics Research Paper Series Uncovering Characteristic Response Paths of a Population We propose an approach to uncover characteristic response paths of a population from an individual-level multivariate time series dataset. The approach is based on a model that accommodates arbitrary and mixed set of distributions for the endogenous…Read More

2019 Evite Datathon

Wharton Customer Analytics Datathon Case Study Download Printable Version Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e.,…Read More