Student teams worked with Fulton Bank data to help solve real business problems relating to specific lines of the company’s business. At the end of the datathon, each team presented their findings. …Read More
Student teams worked with Fulton Bank data to help solve real business problems relating to specific lines of the company’s business. At the end of the datathon, each team presented their findings. …Read More
Fox Entertainment partnered with Wharton Customer Analytics to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.…Read More
McDonald’s, the world’s largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end, they partnered with the Analytics Accelerator at Wharton Customer Analytics.…Read More