Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

Wharton Customer Analytics Research Paper Series Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews This article studies the question and answer (Q&A) technology of electronic commerce platforms, an increasingly common form of user-generated content that allows consumers to publicly ask product-specific questions and receive responses, either fromRead More

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Hand reaching out to AI brain graphic Wharton Customer Analytics Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apartRead More

How to Price Products for Non-Contractual Customers in a B2B Setting? Webinar

Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Download Slide DeckDisclaimerThe Research Opportunity webinars are posted here for a research-focused audience and should not be quoted, paraphrased or otherwise utilized without written permission of WCA. Any media inquiries or requestsRead More

How to Price Products for Non-Contractual Customers in a B2B Setting?

Wharton Customer Analytics Research Opportunities How to Price Products for Non-Contractual Customers in a B2B Setting? Sponsored by Wharton Customer Analytics is announcing a new collaborative research opportunity with Air Liquide, who is seeking researchers interested in developing innovative approaches to dynamically pricing products for different types of B2B customers. Customers inRead More