2019 Evite Datathon

Wharton Customer Analytics Datathon Case Study Download Printable Version Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e.,Read More

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper Series All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions In today’s media ecosystem, advertisers face the challenge to create ad campaigns with the ability to engage consumers and ultimately increase conversions. Hence, they need guidance on howRead More

Collaborative Research Opportunity: Customer Lifetime Value for Business-to-Business Customers

Wharton Customer Analytics Research Opportunities (Closed for Submission) Collaborative Research Opportunity: Customer Lifetime Value for Business-to-Business Customers Wharton Customer Analytics (WCA) is announcing a brand new collaborative research opportunity with A Leading Supplier of Industrial Products & Services, who is seeking research proposals on customer lifetime value (CLV) research forRead More