Collaborative Research Opportunity: Customer Lifetime Value for Business-to-Business Customers

Wharton Customer Analytics Research Opportunities (Closed for Submission) Collaborative Research Opportunity: Customer Lifetime Value for Business-to-Business Customers Wharton Customer Analytics (WCA) is announcing a brand new collaborative research opportunity with A Leading Supplier of Industrial Products & Services, who is seeking research proposals on customer lifetime value (CLV) research forRead More

Collaborative Research Opportunity with Electronic Arts

Wharton Customer Analytics Research Opportunities (Closed for Submission) Collaborative Research Opportunity with Electronic Arts View Webinar Recording Unlike past WCA programs, which focused (primarily) on providing access to data, this program will put researchers in direct collaboration with professionals at the company.  This close-working relationship will allow researchers to benefitRead More

Identifying & Maintaining Great Financial Advisors Sponsored by Lincoln Financial Group

Wharton Customer Analytics Research Opportunities (Closed for Submission) Identifying & Maintaining Great Financial Advisors Sponsored by Lincoln Financial Group WCA is offering a new and exciting research opportunity sponsored by a leader in the financial services industry. Lincoln Financial Group offers a diverse range of financial products ranging from lifeRead More

Understanding the Past, Present, and Future Economic Behaviors of Customers for Financial Products Over Time

Wharton Customer Analytics Research Opportunities (Closed for Submission) Understanding the Past, Present, and Future Economic Behaviors of Customers for Financial Products Over Time View Webinar Recording You must be located within the United States to access this dataset   DATA Wharton Customer Analytics is delighted to announce an exciting newRead More

Purchase, Play, and Upgrade Data for Video Game Players

Wharton Customer Analytics Research Opportunities Submit Proposal Purchase, Play, and Upgrade Data for Video Game Players Purchase, Play, and Upgrade Data for Video Game Players Wharton Customer Analytics is pleased to announce a dataset describing purchase, play, and upgrade data for individual players of a major sports video game. TheRead More

Consumer Purchase Histories and Product Supply Data for a Quick Service Restaurant Chain

Wharton Customer Analytics Research Opportunities (Closed for Submission) Consumer Purchase Histories and Product Supply Data for a Quick Service Restaurant Chain This Wharton Customer Analytics' dataset is from an independent purchasing cooperative that serves as a supplier to a major quick service restaurant chain.  This unique dataset, which will allowRead More

He Said, She Bought: Analyzing the Impact of User-Generated Reviews on Purchase Behavior

Wharton Customer Analytics Research Opportunities (Closed for Submission) He Said, She Bought: Analyzing the Impact of User-Generated Reviews on Purchase Behavior Wharton Customer Analytics is thrilled to announce a new and comprehensive dataset sponsored by Bazaarvoice, one of America’s largest social marketing companies specializing in user-generated product reviews. The dataRead More

From Creative to Conversion: Examining the Relationship Between Online Display Advertising and Customer Conversion for an International Travel & Tourism Company

Wharton Customer Analytics Research Opportunities Submit Proposal From Creative to Conversion: Examining the Relationship Between Online Display Advertising and Customer Conversion for an International Travel & Tourism Company Wharton Customer Analytics is delighted to announce a rich new dataset sponsored by Annalect, the data management division of the Omnicom Group,Read More

Understanding the Interplay Between Boards, Executives, and Company Performance

Wharton Customer Analytics Research Opportunities (Closed for Submission) Understanding the Interplay Between Boards, Executives, and Company Performance Wharton Customer Analytics is delighted to announce an exciting new dataset from Equilar, an executive compensation research company http://www.equilar.com. The dataset includes information on the executive leadership and board membership of over 9,000Read More