Research Archive

Collaborative Research Opportunity: Customer Lifetime Value for Business-to-Business Customers

Wharton Customer Analytics Research Opportunities (Closed for Submission) Collaborative Research Opportunity: Customer Lifetime Value for Business-to-Business Customers Wharton Customer Analytics (WCA) is announcing a brand new collaborative research opportunity with A Leading Supplier of Industrial Products & Services, who is seeking research proposals on customer lifetime value (CLV) research for…Read More

Collaborative Research Opportunity with Electronic Arts

Wharton Customer Analytics Research Opportunities (Closed for Submission) Collaborative Research Opportunity with Electronic Arts View Webinar Recording Unlike past WCA programs, which focused (primarily) on providing access to data, this program will put researchers in direct collaboration with professionals at the company.  This close-working relationship will allow researchers to benefit…Read More

Identifying & Maintaining Great Financial Advisors Sponsored by Lincoln Financial Group

Wharton Customer Analytics Research Opportunities (Closed for Submission) Identifying & Maintaining Great Financial Advisors Sponsored by Lincoln Financial Group WCA is offering a new and exciting research opportunity sponsored by a leader in the financial services industry. Lincoln Financial Group offers a diverse range of financial products ranging from life…Read More

Understanding the Past, Present, and Future Economic Behaviors of Customers for Financial Products Over Time

Wharton Customer Analytics Research Opportunities (Closed for Submission) Understanding the Past, Present, and Future Economic Behaviors of Customers for Financial Products Over Time View Webinar Recording You must be located within the United States to access this dataset   DATA Wharton Customer Analytics is delighted to announce an exciting new…Read More

Consumer Purchase Histories and Product Supply Data for a Quick Service Restaurant Chain

Wharton Customer Analytics Research Opportunities (Closed for Submission) Consumer Purchase Histories and Product Supply Data for a Quick Service Restaurant Chain This Wharton Customer Analytics' dataset is from an independent purchasing cooperative that serves as a supplier to a major quick service restaurant chain.  This unique dataset, which will allow…Read More

He Said, She Bought: Analyzing the Impact of User-Generated Reviews on Purchase Behavior

Wharton Customer Analytics Research Opportunities (Closed for Submission) He Said, She Bought: Analyzing the Impact of User-Generated Reviews on Purchase Behavior Wharton Customer Analytics is thrilled to announce a new and comprehensive dataset sponsored by Bazaarvoice, one of America’s largest social marketing companies specializing in user-generated product reviews. The data…Read More

Understanding the Interplay Between Boards, Executives, and Company Performance

Wharton Customer Analytics Research Opportunities (Closed for Submission) Understanding the Interplay Between Boards, Executives, and Company Performance Wharton Customer Analytics is delighted to announce an exciting new dataset from Equilar, an executive compensation research company http://www.equilar.com. The dataset includes information on the executive leadership and board membership of over 9,000…Read More

Desktop Software Subscription Analysis

Wharton Customer Analytics Research Opportunities (Closed for Submission) Desktop Software Subscription Analysis Wharton Customer Analytics is pleased to announce an extraordinary dataset from a Fortune 500 Software Company that allows for deep analysis and exploration of how customers use and renew software licenses. This dataset contains 8 cohorts of 10,000…Read More

Understanding, Expanding, and Predicting Customer Engagement

Wharton Customer Analytics Research Opportunities (Closed for Submission) Understanding, Expanding, and Predicting Customer Engagement Wharton Customer Analytics is excited to announce a unique dataset from an International Beauty Retailer that allows for an unprecedented view into how customers’ relationships with a retail brand evolve. This dataset contains comprehensive customer interaction…Read More