Predicting Life Changes From Financial Activity

Wharton Customer Analytics Research Opportunities (Closed for Submission) Predicting Life Changes From Financial Activity Wharton Customer Analytics is delighted to announce a unique dataset from a Fortune 500 Financial Services Company that allows for an unprecedented view into customer-company interaction. The data contains comprehensive, anonymized individual transaction details such as:Read More

Analysis of Coalition Loyalty Programs

Wharton Customer Analytics Research Opportunities (Closed for Submission) Analysis of Coalition Loyalty Programs This coalition loyalty program offers a unique insight into consumer behavior. The program offers customers a card to use when shopping wherever they choose. The customer then has the opportunity to earn points when shopping at moreRead More

Customer & Employee Satisfaction in Repeat Retail Transactions

Wharton Customer Analytics Research Opportunities (Closed for Submission) Customer & Employee Satisfaction in Repeat Retail Transactions Wharton Customer Analytics is pleased to announce a truly unique and comprehensive new dataset from the Hertz Corporation, a world leader in retail rental cars and equipment. This dataset includes employee engagement surveys linkedRead More

Leveraging SmartMeter Data to Increase Customer Engagement and Reduce Energy Consumption

Wharton Customer Analytics Research Opportunities (Closed for Submission) Leveraging SmartMeter Data to Increase Customer Engagement and Reduce Energy Consumption Since 2008, Pacific Gas & Electric (PG&E) has been installing millions of SmartMeters across Northern California for its residential gas and electricity customers. These meters measure and report electricity and gasRead More

“4Ps” Data for a Multi-Channel / Multi-Brand Retailer

Wharton Customer Analytics Research Opportunities (Closed for Submission) “4Ps” Data for a Multi-Channel / Multi-Brand Retailer Wharton Customer Analytics is pleased to announce a truly unique and comprehensive new dataset from a major multi-channel, multi-brand specialty retailer that describes the relationship between the retailer and its customers across all ofRead More

If You “Like,” Will You Buy? New Data on Social Media Exposure and Purchase Behavior

Wharton Customer Analytics Research Opportunities (Closed for Submission) If You “Like,” Will You Buy? New Data on Social Media Exposure and Purchase Behavior Over the past two years, this major multinational Fast Moving Consumer Goods (“FMCG”) company has carefully collected multi-channel data for a specific product category in a WesternRead More

Predicting Customer Acquisition & Retention with Structured and Semi-structured Data

Wharton Customer Analytics Research Opportunities (Closed for Submission) Predicting Customer Acquisition & Retention with Structured and Semi-structured Data As America’s largest radio company with over 21 million subscribers SiriusXM Radio Inc. has carefully collected data which provides a “360 view” of its customers, including information on subscribers (and their vehiclesRead More

Relationship Marketing

Wharton Customer Analytics Research Opportunities (Closed for Submission) Relationship Marketing StubHub, the leading destination for fans seeking tickets to live events, seeks to go beyond computing conversion rates for individual email campaigns to exploring the longer-term effects of their relationship marketing activities on customers’ future transactions. They provided via theRead More