Purchase, Play, and Upgrade Data for Video Game Players

Wharton Customer Analytics Research Opportunities Submit Proposal Purchase, Play, and Upgrade Data for Video Game Players Purchase, Play, and Upgrade Data for Video Game Players Wharton Customer Analytics is pleased to announce a dataset describing purchase, play, and upgrade data for individual players of a major sports video game. TheRead More

From Creative to Conversion: Examining the Relationship Between Online Display Advertising and Customer Conversion for an International Travel & Tourism Company

Wharton Customer Analytics Research Opportunities Submit Proposal From Creative to Conversion: Examining the Relationship Between Online Display Advertising and Customer Conversion for an International Travel & Tourism Company Wharton Customer Analytics is delighted to announce a rich new dataset sponsored by Annalect, the data management division of the Omnicom Group,Read More

Using Purchase History to Identify Customer “Projects”

Wharton Customer Analytics Research Opportunities Submit Proposal Using Purchase History to Identify Customer "Projects" Whether it is gathering ingredients for a special meal or assembling the tools and supplies needed for a craft project, customers frequently purchase a collection of products that they need to complete a specific project. OneRead More

Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games

Wharton Customer Analytics Research Opportunities Submit Proposal Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games Wharton Customer Analytics is pleased to announce a truly unique data set from a major international video gaming company, which will allow unprecedented insight into the habits of online gamers. The data arisesRead More

Predicting & Optimizing Consumer Response to Product Search Results

Wharton Customer Analytics Research Opportunities Submit Proposal Predicting & Optimizing Consumer Response to Product Search Results Expedia www.expedia.com, the largest online travel company in the world and a WCA Corporate Partner, seeks new approaches to determining which hotels to display when a consumer searches for a hotel on Expedia.com. ByRead More