Identity in Charitable Giving

Wharton Customer Analytics Research Paper Series Identity in Charitable Giving How does priming identity affect charitable giving? We show that individuals are more likely to donate when a facet of their identity associated with a norm of generosity is primed in an appeal. In large charitable giving field experiments runRead More

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

Wharton Customer Analytics Research Paper Series Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning How consumers use review content in their decision making has remained a black box due to the labor-intensive nature of extracting content from review text and the lack of data onRead More

An Integrated Model for Dynamic Brand Equity

Wharton Customer Analytics Research Paper Series An Integrated Model for Dynamic Brand Equity This paper presents a unified statistical model designed to measure brand equity as it changes over time; and gauge the impact of increased brand equity on consumer's product choices. Our model extends traditional models of brand equity which posit that strong brands areRead More

Measuring Multi-Channel Advertising Response

Wharton Customer Analytics Research Paper Series Measuring Multi-Channel Advertising Response Advances in data collection have made it increasingly easy to collect information on advertising exposures. However, translating this seemingly rich data into measures of advertising response has proven difficult, largely due to concerns that advertisers target customers with a higher propensity to buy or increase advertising during periods of peakRead More

The Structure of Board Committees

Wharton Customer Analytics Research Paper Series The Structure of Board Committees We document and analyze board committee structures utilizing a novel dataset containing full board committee membership for over 6,000 firms. Board committees provide benefits (specialization, efficiency, and accountability benefits) and costs (information segregation). Consistent with these benefits and costs,Read More

Leveraging High-Frequency Service Data: The Interplay of Objective Performance, Perceived Quality and Purchase

Wharton Customer Analytics Research Paper Series Leveraging High-Frequency Service Data: The Interplay of Objective Performance, Perceived Quality and Purchase The advent of digitization has allowed firms to collect high-frequency data - subjective and objective - to monitor their service quality and performance. This paper proposes a comprehensive empirical framework toRead More