It is only through the expertise and dedication of our community that WCA can deliver real business value to our partners and create thought leadership for the business world and beyond. As a token of our appreciation, we are spotlighting the students and alumni who make WCA the preeminent research center that it is.…Read More
Jonnie Cahill, CMO at Heineken USA, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for “Markets in Motion,” a series that examines how marketing leaders and others are pivoting their business strategies and innovating in a time of disruption due to the COVID-19 pandemic. …Read More
Data analytics helps marketers learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoop of chocolate ice cream. Data is ubiquitous, essential and beneficial — except when it’s not.…Read More
Despite disruptions caused by the pandemic, WCA successfully hosted its fifth (first virtual) Analytics Accelerator. Over the course of six weeks, student teams, comprised of undergrads and graduates across the University, worked with real-world data to solve a unique challenge posed by their respective company sponsors. This flagship experiential learning program culminated in the Summit on Nov. 13 when student teams presented their findings. …Read More
Wharton Customer Analytics and Wharton Undergraduate Data and Analytics Club invited Penn students for a virtual conversation with Victor Cho, W’93, about his journey from a Wharton undergrad to the CEO of Evite. …Read More
Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior.…Read More
Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior.…Read More
In this pandemic world, advances in the use of visual media are helping firms to interact with their customers in new ways.…Read More
The pandemic has left many companies with mountains of historical customer data that can no longer effectively help them move forward.…Read More
Wharton Customer Analytics announced today that it will partner with Lidl US, a national grocer recently ranked the fastest growing retailer in the United States.…Read More
