Eric Bradlow, Co-Founder of Wharton Customer Analytics and Vice Dean of Analytics at Wharton, sat down with Martyn Etherington, EVP & CMO of Teradata, for a fireside chat, discussing topics such as the ways in which the COVID-19 pandemic has shaped the present, and future, of data analytics.…Read More
Martyn Etherington, Teradata EVP and Chief Marketing Officer, speaks with Wharton Business Daily host Dan Loney about customer analytics during the COVID-19 pandemic. Martin will join Wharton Vice Dean of Analytics, Eric Bradlow at next week’s webinar hosted by Wharton Customer Analytics and Teradata, Analytics in Action: It’s Still All About the Customer.…Read More
It is only through the expertise and dedication of our student community that WCA can deliver real business value to our partners. As a token of our appreciation, we are spotlighting Wharton junior, Hassan Hammoud, W’23.…Read More
Wharton Customer Analytics (WCA) welcomes Affinity Solutions, the first data-led intelligence platform with the most comprehensive repository of purchase behavior on over 100 million consumers received daily from thousands of financial institutions, as its newest corporate partner. …Read More
Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential, and beneficial except when it’s not. Experts warn that data analytics is at an inflection point.…Read More
Pymetrics helps companies build the workforce of the future, using behavioral science and audited AI technology. Dr. Vaughan will discuss their efforts to deploy machine learning at scale, with a particular focus on their efforts towards diversity, fairness, accountability, and transparency. Lastly, he will discuss the road ahead for fairness in the AI space, with learnings derived from the many challenges (and benefits) of their efforts deploying AI in a regulated environment.…Read More
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases. …Read More
Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential, and beneficial except when it’s not. Experts warn that data analytics is at an inflection point.…Read More
Advertising, like any other form of content, has the ability to change people. That is its primary purpose, to impact hearts and minds. Its messages are meant to reach consumer segments that inspire audiences to take action. In her keynote address at the Wharton Annual Analytics Conference, Jamie Moldafsky, chief marketing and communications officer at Nielsen, discussed the moral imperative to use data and analytics as a force for good, and ultimately, systemic change.…Read More
During the recent 2021 Wharton Annual Analytics Conference at the Wharton School, University of Pennsylvania, leaders in business gathered virtually to discuss the latest business trends in data analytics. The message across industries was clear: data is a powerful tool that companies large and small are using to make deeper, stronger, more effective decisions with the goal of improving everything from products and innovation, to their relationships with customers.…Read More
