Updates

The pandemic has left many companies with mountains of historical customer data that can no longer effectively help them move forward.…Read More

Wharton Customer Analytics announced today that it will partner with Lidl US, a national grocer recently ranked the fastest growing retailer in the United States.…Read More

WCA is excited to share its new quarterly newsletter. Here you’ll find the latest WCA news, upcoming programs, engagement opportunities, and thought leadership.…Read More

It is only through the expertise and dedication of our community that WCA can deliver real business value to our partners and create thought leadership for the business world and beyond. As a token of our appreciation, we are spotlighting the students and alumni who make WCA the preeminent research center that it is.…Read More

As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics.…Read More

Raghu Iyengar, Professor of Marketing at Wharton and Faculty Director of Wharton Customer Analytics, joins host Dan Loney on Wharton Business Daily to discuss the latest marketing, retail and customer experience news and trends in the COVID era.…Read More

Wharton Customer Analytics is excited to announce the appointment of Mukul Pandya and Patrizio Cernetti, WG’16, to the WCA Senior Fellows where they will play a pivotal role in facilitating experimental learning programs for students and providing thought leadership in the field of analytics. …Read More

Every time you take advantage of a discount, join a store’s loyalty program, or simply buy something online — whether it’s a bag of groceries, a toddler sun hat or a shaving kit — you’re telling a retailer something about your needs, preferences and buying habits.…Read More

The COVID-19 crisis has caused scientists, governments, and public-health experts to scramble to understand the relationship between the transmission of zoonotic diseases (those that jump from animals to humans) and environmental variability, patterns of human mobility, and commerce. In the process, it has become painfully clear how much we have yet to learn about the world around us.…Read More

The consumer privacy landscape is rapidly changing. Europe has been leading the charge with the General Data Protection Regulation (GDPR).…Read More