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White Paper

What Every CMO Needs To Know To Make Marketing Decisions During The Covid-19 Recession

Wharton Customer Analytics White Paper The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession By David J. Reibstein, Stephen Diorio, and Raghu Iyengar Marketers are in the midst of a unique pandemic induced recession. For many, it is their first…Read More
October 19, 2020   |   White Paper Advertising

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

Wharton Customer Analytics White Paper Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world By Saurabh Goorha and Raghuram Iyengar At CES 2020, Amazon announced there are “hundreds of millions of Alexa-enabled devices globally now”.1 With modest beginnings of the Audrey system built by Bell Labs in 1952…Read More
August 5, 2020   |   White Paper Technology
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