Analytics Accelerators

A curated multidisciplinary team of Wharton and Penn students, ranging from undergraduates to MBAs, works alongside a Wharton mentor and your company champion on an 8-week project to explore your real-world business challenge using your datasets and the latest techniques including machine learning and AI.

Accelerators occur during the fall and spring semesters and are typically planned six months in advance.

Benefits

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DEEP KNOWLEDGE

Discover deeper insights and machine learning models through extensive engagements with WCA data scientists

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VETTED SOLUTIONS

Teams receive guidance from Wharton faculty or Senior Fellows to deliver curated insights and solutions

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TOP TALENT

Increase your brand awareness among students and tap into the next generation of data leaders

“The results from our Analytics Accelerator project were truly outstanding. We were so impressed with our student team. What was discovered was actionable and well thought out. McDonald’s is eager to implement the students’ recommendations and assess the impact.”

Jola Oliver
Director of Global Social Listening & Measurement, McDonald’s Corporation

How it Works

Join the Analytics Accelerator
Secure your spot by becoming a Corporate Partner or submit your proposal through a highly competitive application process.

Scope Your Project
Identify the business challenge, objectives, and datasets

Prepare and Share Data
Agree to a process around secure data sharing

Launch Your Project
Meet your student team and discuss project objectives and expectations

Meet Regularly
Attend weekly meetings with your student team and WCA mentor

Participate in the Summit
Experience student presentations with insights, models, and solutions

Evaluate Impact
Discuss project recommendations and business implications with WCA

Fall 2021 Analytics Accelerator Projects

Lidl Logo
Master Kong - Kang Shi Fu Logo
Untitled design (9)

Spring 2021 Analytics Accelerator Projects

Fox Entertainment Logo
mcdonalds-logo

Fall 2020 Analytics Accelerators

Comcast Logo
Cubic Logo
Evite
Lidl Logo
Neuroflow Logo
TE Connectivity Logo

Why the Analytics Accelerator?

Analytics Accelerator Case Studies

neuroflow logo

Neuroflow is a SaaS healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care.

Neuroflow was looking to build a statistical model to identify users at high risk of churn, which would help inform product design, promotional offerings, etc. to proactively engage and retain these users. They were also looking for recommendations for app development and user experience.
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Ferrero Logo

Ferrero is the third top-selling chocolate confection manufacturer in the world. The company has ambitious growth plans to be achieved through innovation, category expansion, and M&A. The company is family-owned and run.

Ferrero was looking to develop a marketing mix model(s) to better balance resources to power brands and product innovations.
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TE Connectivity Logo

TE Connectivity is a technology company that designs and manufactures connectivity and sensor products for harsh environments in a variety of industries.

TE Connectivity is looking to develop a model to predict sales and revenues for this sensor manufacturer.
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Related Articles

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Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

An MBA and undergraduate student team analyzed data from FOX Entertainment to help inform data-driven promotion strategies for marketing their TV shows.
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Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

Corporate executives partnered with Wharton and Penn students to provide practical solutions to their most pressing marketing and analytics problems.
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How a Penn/Wharton Student Team Is Helping The Barnes Foundation Reach Bigger Audiences

One of the world’s finest collections of impressionist, post-impressionist, and early modernist paintings, the Barnes Foundation experienced a transformative move in 2012 from its longtime home in Merion to a new building on Philadelphia’s Benjamin Franklin Parkway in 2012.
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