Analytics Accelerators

A curated multidisciplinary team of Wharton and Penn students works alongside a Wharton mentor and a champion from your company on a 6-8-week project during the fall or spring semester to solve your real-world business problem using your datasets and the latest techniques including machine learning and AI.




Extensive engagement with student teams to produce deeper insights



Teams receive guidance from Wharton faculty or Senior Fellows to deliver curated insights and solutions



Increase your brand awareness and recruiting outcomes among Penn and Wharton students

Fall Analytics Accelerator – Important Dates

Push your company to the next level of critical decision-making through our upcoming Analytics Accelerator. Let top-tier Wharton and Penn talent solve your most pressing data challenge using the latest advances in analytics.

June 30

Company application deadline

July 15

Winning Company Notified

October 4-8

Initial project kick-off meeting with student team

November 19

Analytics Accelerator Summit

“The results from our Analytics Accelerator project were truly outstanding. We were so impressed with our student team. They were engaged and responded to all our cues and suggestions. What was delivered was actionable and well thought out. McDonald’s is eager to implement the students’ recommendations and assess the impact in the coming months.”

Jola Oliver
Director of Global Social Listening & Measurement, McDonald’s Corporation

How it Works

Join the Analytics Accelerator
Secure your spot by becoming a Corporate Partner or submit your proposal through a highly competitive application process.

Scope Your Project
Identify the business problem, project objectives, datasets, and a champion from your company.

Prepare and Share Data
Execute a data provider agreement and transfer data to WCA through secure channels or grant direct access to your company’s secure environment.

Launch Your Project
Meet your student team (in person or virtually) and discuss project objectives and collaboration expectations.

Meet Regularly
Attend weekly meetings with your student team, their Wharton mentor, and WCA staff.

Participate in the Summit
Come to campus to receive valuable insights from your student team and critique the statistical models and implementable solutions they have developed.

Turn Analytics into Impact
Implement the teams’ recommendations and models within your company’s environment and evaluate the impact with WCA.

Spring 2021 Analytics Accelerator Projects

Fox Entertainment Logo

Fox Entertainment currently serves as Fox’s television production arm.  FOX is looking to establish a new marketing mix model to optimize owned marketing strategy for premiere campaigns. Additionally, Fox would like to determine the effects of social media content marketing and how it affects different types of shows with respect to genre, new or returning shows, and seasonality.


McDonald’s is the largest restaurant chain by revenue serving 69 million customers daily in over 100 countries. The restaurant chain would like to answer several questions around organic and paid social media and how it impacts financial performance. Additionally, McDonald’s would like to better understand the impact of an “always on” social media strategy versus a “big splash” strategy in driving sales and brand affinity.

Fall 2020 Analytics Accelerators

Comcast Logo
Cubic Logo
Lidl Logo
Neuroflow Logo
TE Connectivity Logo

Why the Analytics Accelerator?

Analytics Accelerator Case Studies

neuroflow logo

Neuroflow is a SaaS healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care.

Neuroflow was looking to build a statistical model to identify users at high risk of churn, which would help inform product design, promotional offerings, etc. to proactively engage and retain these users. They were also looking for recommendations for app development and user experience.

Ferrero Logo

Ferrero is the third top-selling chocolate confection manufacturer in the world. The company has ambitious growth plans to be achieved through innovation, category expansion, and M&A. The company is family-owned and run.

Ferrero was looking to develop a marketing mix model(s) to better balance resources to power brands and product innovations.

TE Connectivity Logo

TE Connectivity is a technology company that designs and manufactures connectivity and sensor products for harsh environments in a variety of industries.

TE Connectivity is looking to develop a model to predict sales and revenues for this sensor manufacturer.

Related Articles

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Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

An MBA and undergraduate student team analyzed data from FOX Entertainment to help inform data-driven promotion strategies for marketing their TV shows.

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

Corporate executives partnered with Wharton and Penn students to provide practical solutions to their most pressing marketing and analytics problems.

How a Penn/Wharton Student Team Is Helping The Barnes Foundation Reach Bigger Audiences

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