A curated multidisciplinary team of Wharton and Penn students works alongside a Wharton mentor and a champion from your company on a 6-8-week project during the fall or spring semester to solve your real-world business problem using your datasets and the latest techniques including machine learning and AI.
Fall Application is Now Open
Every fall, companies have the opportunity to compete for one open spot in this highly competitive program. For companies who aren’t selected or want a guarantee, you can participate by becoming a corporate partner for our Spring 2021 program.
Fall Analytics Accelerator – Important Dates
Push your company to the next level of critical decision-making through our upcoming Analytics Accelerator. Let top-tier Wharton and Penn talent solve your most pressing data challenge using the latest advances in analytics.
“The results from our Analytics Accelerator project were truly outstanding. We were so impressed with our student team. They were engaged and responded to all our cues and suggestions. What was delivered was actionable and well thought out. McDonald’s is eager to implement the students’ recommendations and assess the impact in the coming months.”
Director of Global Social Listening & Measurement, McDonald’s Corporation
How it Works
Join the Analytics Accelerator
Secure your spot by becoming a Corporate Partner or submit your proposal through a highly competitive application process.
Scope Your Project
Identify the business problem, project objectives, datasets, and a champion from your company.
Prepare and Share Data
Execute a data provider agreement and transfer data to WCA through secure channels or grant direct access to your company’s secure environment.
Launch Your Project
Meet your student team (in person or virtually) and discuss project objectives and collaboration expectations.
Attend weekly meetings with your student team, their Wharton mentor, and WCA staff.
Participate in the Summit
Come to campus to receive valuable insights from your student team and critique the statistical models and implementable solutions they have developed.
Turn Analytics into Impact
Implement the teams’ recommendations and models within your company’s environment and evaluate the impact with WCA.
Spring 2021 Analytics Accelerator Projects
Fox Entertainment currently serves as Fox’s television production arm. FOX is looking to establish a new marketing mix model to optimize owned marketing strategy for premiere campaigns. Additionally, Fox would like to determine the effects of social media content marketing and how it affects different types of shows with respect to genre, new or returning shows, and seasonality.
McDonald’s is the largest restaurant chain by revenue serving 69 million customers daily in over 100 countries. The restaurant chain would like to answer several questions around organic and paid social media and how it impacts financial performance. Additionally, McDonald’s would like to better understand the impact of an “always on” social media strategy versus a “big splash” strategy in driving sales and brand affinity.
Fall 2020 Analytics Accelerators
Why the Analytics Accelerator?
Analytics Accelerator Case Studies
Ferrero is the third top-selling chocolate confection manufacturer in the world. The company has ambitious growth plans to be achieved through innovation, category expansion, and M&A. The company is family-owned and run.
Ferrero was looking to develop a marketing mix model(s) to better balance resources to power brands and product innovations.
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Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge
Corporate executives partnered with Wharton and Penn students to provide practical solutions to their most pressing marketing and analytics problems.
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How a Penn/Wharton Student Team Is Helping The Barnes Foundation Reach Bigger Audiences
One of the world’s finest collections of impressionist, post-impressionist, and early modernist paintings, the Barnes Foundation experienced a transformative move in 2012 from its longtime home in Merion to a new building on Philadelphia’s Benjamin Franklin Parkway in 2012.
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Wharton Analytics Accelerator Summit Gives Students an Opportunity to Apply Classroom Knowledge to Real Business Problems
On a gloomy Friday morning, analytics enthusiasts gathered at the Wharton School for the Wharton Analytics Accelerator Summit.
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