Innovative Research Partner

Explore complex data and business challenges through a carefully structured research opportunity with WCA’s global
consortium of 3,700+ top-tier academic researchers who use innovative approaches to analyzing data.



Crowdsource Proposals

Crowdsource research proposals from 3,700+ academics from leading global institutions to address your business challenges


Innovate Business Intelligence

Champion the creation of innovative business intelligence tools that can be used in industry


Verify Business Practices

Leverage empirical evidence derived from data analytics to pressure test your business practices and decision making

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“The Annalect research project was an incredible partnership and a great success. It took literally more than a year of work, and I cannot express how impressed I was with the results of this collaboration. WCA’s work, supervision, guidance, and project leadership were a bright example of excellence.”

– Anna Nicanorova, WG’11

Vice President, Engineering
Annalect, an Omnicom Media Group Company

$150,000/ two years
*Two-year Commitment. Tax-deductible gift to The Wharton School. Payment plans are available.

Recent Projects

Collaborative Research Opportunity: Customer Lifetime Value for Business-To-Business Customers

A brand new collaborative research opportunity with A Leading Supplier of Industrial Products & Services, who is seeking research proposals on customer lifetime value (CLV) research for business to business customers who purchase non-contractually through several channels.

Research Opportunity with Majid Al Futtaim

The firm is interested in sponsoring a wide variety of research to gain a deeper understanding of its customers, including estimating the firm’s total share of wallet, targeting direct marketing and cross promotions, forecasting demand, and quantifying the ROI of Net Promoter Score.

Collaborative Research Opportunity with Electronic Arts

The goal is to develop a tool that will suggest new games to users to keep them engaged in the platform.