Innovative Research Partner

Solve complex data and business challenges through a carefully structured research opportunity with WCA’s global consortium of 3,700+ top-tier academic researchers who use innovative approaches to analyze data.

Benefits

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Crowdsource Proposals

Crowdsource research proposals from 3,700+ academics from leading global institutions to address your business challenges

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Innovate Business Intelligence

Champion the creation of innovative business intelligence tools for your marketing and business practices

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Validate Business Practices

Leverage empirical evidence derived from data analytics to validate your business practices and decision making

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“The Annalect research project was an incredible partnership and a great success. It took literally more than a year of work, and I cannot express how impressed I was with the results of this collaboration. WCA’s work, supervision, guidance, and project leadership were a bright example of excellence.”

– Anna Nicanorova, WG’11

Vice President, Engineering
Annalect, an Omnicom Media Group Company

Pricing
$75,000/ year
*Two-year minimum. Tax-deductible gift to The Wharton School. Payment plans are available.

Recent Projects

Collaborative Research Opportunity: Customer Lifetime Value for Business-To-Business Customers

A brand new collaborative research opportunity with A Leading Supplier of Industrial Products & Services, who is seeking research proposals on customer lifetime value (CLV) research for business to business customers who purchase non-contractually through several channels.
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Research Opportunity with Majid Al Futtaim

The firm is interested in sponsoring a wide variety of research to gain a deeper understanding of its customers, including estimating the firm’s total share of wallet, targeting direct marketing and cross promotions, forecasting demand, and quantifying the ROI of Net Promoter Score.
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Collaborative Research Opportunity with Electronic Arts

The goal is to develop a tool that will suggest new games to users to keep them engaged in the platform.
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