Baseball legend and prognosticator Yogi Berra once cautioned, “It’s tough to make predictions, especially about the future.” That’s especially true in the wake of major disruptions such as the COVID-19 pandemic. Consumer and business buying behavior may be changing as never before. (“Past performance is no guarantee of future results.”) Is data science up to the challenge? Can machine learning and artificial intelligence help marketers navigate the new normal? How will privacy and other concerns shape the future of predictive analytics?
Please join MSI’s Analytics Symposium for interactive discussions with academic and business thought leaders on the use of AI for governance and risk mitigation, the benefits and risks algorithms, new opportunities for test and learn, and using AI to manage disruption.