We hope you can join us at one of our upcoming events — either in person or online.

Loading Events

Building Brand Equity with a Differentiated Customer Experience

October 07, 2020

Wednesday, October 7 | 1:00 PM - 3:00 PM EDT

A differentiated customer experience is essential to meeting consumer needs, it is also the catalyst to ensure brands relevancy.

Please join us on October 7 at 10AM PT / 1PM ET for a timely discussion co-moderated by Professor Eric Bradlow, Co-Founder of Wharton Customer Analytics, Vice Dean of Analytics at the Wharton School and Katrina Conn, General Manager, Customer Experience Practice Director, Teradata.

This event will kick-off with Professor Bradlow discussing his leading research, The Real Value of Brand Equity – revealing how higher equity can lead to more efficient marketing spend and improved average order value. Industry thought leaders will provide insights on how their organizations are addressing new levels of real-time and on-demand services while striving to create more prescriptive and personalized customer experiences.

You will hear from leaders such as:

  • Aparna Khurjekar – Chief Customer Officer, Verizon
  • Manuela Veloso, Ph.D. – Managing Director, Head of AI Research, J.P. Morgan
  • Martyn Etherington – Chief Marketing Officer, Teradata
  • Alex Petroni – Manager Marketing Analytics, HCA Healthcare


  • Date: Wednesday, October 7
  • Time: 1:00 PM - 3:00 PM EDT