Analytics > Action > Impact

May 3–7, 2021

In partnership with Analytics at Wharton and Wharton AI for Business, WCA is excited to host the Annual Analytics Conference virtually on May 3-7. Hear from industry leaders about the latest trends in business analytics and gain access to cutting-edge research from top academics.

2021 Keynote Speaker

Data and Analytics as a Source of Truth and a Force for Good

Jamie Moldafsky

Jamie Moldafsky, WG’89
Chief Marketing and Communications Officer

Conference Sponsors

Alation Logo
Bill and Melinda Gates Foundation Logo
Cisco Logo
Facebook Logo
Fox Entertainment Logo
Google Logo
McKinsey Logo
Mercedes-Benz Logo
Microsoft Azure Logo
Petco Logo
Philadelphia 76ers Logo
Polara Golf Logo
Pymetrics Logo
TE Connectivity Logo
Teradata Logo

Agenda at a Glance

May 3

Monday’s Sponsor

Petco Logo

Welcoming Remarks

Erika James
The Wharton School

Keynote Speaker

Jamie Moldafsky, WG’89
Chief Marketing and Communications Officer

Rajen Sheth
VP, Google Cloud AI and Industry Solutions

Alex Vaughan
Chief Scientific Officer

Daryl Morey
President of Basketball Operations
Philadelphia 76ers

Closing Remarks

May 4

Technical Workshop

Sponsored By

A/B Testing Tool
Technical Workshop

Hosted By

Wharton AI for Business Logo

May 5

Lunchtime Networking Session

May 6

Technical Workshop

Hosted By

Penn Wharton Budget Model Logo

Technical Workshop

Sponsored By

Teradata Logo

May 7

Friday’s Sponsor

McKinsey Logo

Welcoming Remarks

Endnote Speaker

Sue Taylor
Chief Information Officer
Bill & Melinda Gates Foundation

Fireside Chat

Faculty Roundtable

Eric Bradlow, W’88
Vice Dean of Analytics at Wharton, Chairperson of Wharton Marketing Department

Katherine Klein
Edward H. Bowman Professor of Management and the Vice Dean of the Wharton Social Impact Initiative

Stephanie Creary
Assistant Professor of Management at The Wharton School

Closing Remarks

“The Wharton Annual Analytics Conference is a microcosm of everything that we represent at Analytics at Wharton – using analytics to create meaningful impact. Our annual conference highlights how top leaders from industry and the academic community use data to address real business problems and create actionable insights. I hope you will join us in May!”

– Eric T. Bradlow

Vice Dean of Analytics, the K.P. Chao Professor and Professor of Marketing, Economics, Education, and Statistics, chair of Wharton’s Marketing Department, and co-founder of Wharton Customer Analytics

Select a Package


Only for University of Pennsylvania Students, Faculty, and Staff


All Access to Speaker Talks, Networking, and Technical Workshops


Increase Brand Visibility Among Analytics Industry Leaders


When is the event taking place?

The 2021 Wharton Annual Analytics Conference will begin on Monday, May 3 and run through Friday, May 7. More information about each day’s events can be found on the Agenda page of the Conference website.  

Where is this event taking place?

This year, the Wharton Annual Analytics Conference will be hosted virtually on the Wharton Events Portal. More information regarding the platform and day-of-event access will be shared with you after you register 

Do I need to register?

Yes, you will need to register to gain access to the Wharton Events Portal. You can find the link to register at the top of this page.   

Is there a cost to attend this conference?

If you are a member of the Penn community (student, staff or faculty), there’s no cost to attend this event. For all other prospective attendees, there is a $99 fee to register 

Will video sessions be available post-event?

Possibly. It is at the speaker’s discretion to release their talk publicly.  Approved sessions will be recorded and made available on-demand after the event. Conference registrants will have exclusive access to the content during the week of the Conference and for one week after the conference has ended 

Is there a theme for the conference?

The theme for this year’s conference is From Analytics to Action to Impact 

Will there be an opportunity to network with other attendees?

On Wednesday, May 5, conference registrants are invited to join one of two themed lunchtime networking sessions, from Noon-1:00 p.m. ET: 

  • New Data Sets in Marketing Science, hosted by Eric BradlowVice Dean of Analytics at Wharton, Chairperson of the Wharton Marketing Department 
  • Digital & Cultural Transformation: Adoption of Analytics and AI in your Organization, hosted by Raghu IyengarFaculty Director, Wharton Customer Analytics and Miers-Busch, W’1885 Professor of Marketing 

Is there a way to know who else is attending?

On our Conference website, we feature a list of companies in attendance. Due to privacy, this is the only attendee information we display. 

Have a question that isn’t listed above? Please reach out to Maddie Lasser, Coordinator of Student Affairs and Events at Wharton Customer Analytics and AI for Business.  

2019 Conference Highlight Reel

Hosted By

AI for Buisness Logo
Analytics at Wharton Logo
Wharton Customer Analytics Logo