Agenda

Monday Conference Sponsor

Petco Logo

1:00–1:05 p.m. ET

Welcoming Remarks

Erika James

Erika James 
Dean
The Wharton School

Raghu Iyengar

Raghu Iyengar
Faculty Director
Wharton Customer Analytics

1:05–1:25 p.m. ET

Keynote Address

Data and Analytics as a Source of Truth and a Force for Good

Advertising, like any other form of content, has the ability to change people. That is its primary purpose; to impact hearts and minds. Its messages are meant to reach consumer segments that inspire audiences to take action.

Keynote speaker, Jamie Moldafsky, Chief Marketing and Communications Officer at Nielsen, will discuss the moral imperative to use data and analytics as a force for good, and ultimately, systemic change.

It is our business responsibility to share data, but we have a high privilege to share truth and accuracy. What we learned during the pandemic has amplified that, and companies will need to demonstrate why this is a good thing to do. Jamie will discuss her leadership journey, reflect on cultural shifts, and how the use of data to create more inclusive content can shape a positive trajectory for an industry.

Jamie Moldafsky

Jamie Moldafsky, WG’89
Chief Marketing and Communications Officer
Nielsen

1:25–1:40 p.m. ET

Live Q&A

Raghu Iyengar

Moderated by
Raghu Iyengar
Faculty Director
Wharton Customer Analytics

1:40–1:55 p.m. ET

Lessons Learned from AI in Enterprise

Over the next decade, every company will be transformed by AI.  In this presentation, Rajen will explore some of the most prominent use cases and challenges with implementing AI in enterprise. Also, he will go over the key lessons learned in implementing AI and provide examples.

Rajen Sheth Headshot

Rajen Sheth
VP, Google Cloud AI and Industry Solutions
Google

1:55–2:10 p.m. ET

Fairness in AI – Lessons from Practice

Pymetrics helps companies build the workforce of the future, using behavioral science and audited AI technology. Dr. Vaughan will discuss their efforts to deploy machine learning at scale, with a particular focus on their efforts towards diversity, fairness, accountability, and transparency. Lastly, he will discuss the road ahead for fairness in the AI space, with learnings derived from the many challenges (and benefits) of their efforts deploying AI in a regulated environment.

Alex Vaughan

Alex Vaughan
Chief Scientific Officer
Pymetrics

2:10–2:25 p.m. ET

Live Q&A

Elizabeth (Zab) Johnson Headshot

Moderated by
Elizabeth (Zab) Johnson
Executive Director and Senior Fellow
Wharton Neuroscience Initiative

2:25–2:55 p.m. ET

Live Q&A: Analytics is a Team Sport

Daryl Morey serves as the President of Basketball Operations for the Philadelphia 76ers, joining the organization in the summer of 2020 after 14 seasons with the Houston Rockets. In his prolific career leading NBA teams, Daryl has utilized analytics to recruit talent and maximize player and team performance. In this live Q&A session, Daryl will answer questions from the audience about how he uses analytics to create impact on and off the court.

Daryl Morey

Daryl Morey
President of Basketball Operations
Philadelphia 76ers

Adi Wyner Headshot

Moderated by
Adi Wyner
Faculty Lead
Wharton Sports Analytics and Business Initiative

2:55–3:00 p.m. ET

Closing Remarks

Mary Purk

Mary Purk
Executive Director
Wharton Customer Analytics and AI for Business