After a year defined by change, one fact holds true: the customer remains at the center of your brand strategy and growth. While many organizations strive to be customer-centric, the reality is that it is not easy. It takes a company-wide commitment and data-driven culture to predict and respond to the customers near and future needs. Grounded in research by leading Wharton scholars and supported by industry panel discussions, participants will:
- Learn how to build a data-driven culture around the customer
- Discover new ways to collect, analyze and act on available data to create implementable change
- Take away fresh perspectives to put into practice
Save your seat to join us and participate in the conversations.