The pandemic has upended virtually every industry and business model, making the need for informed decision making more important than ever. Seismic disruptions in customer behavior now means that historical data may be less useful, so embracing a test-and-learn philosophy using business experiments has become an increasingly important way to forecast the future.
Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. You will also discover how to bridge any knowledge gap that may exist between your data science teams and the C-suite and convert model-based recommendations into actionable insights and better managerial decisions.
Program Duration:
Oct. 24 – 28, 2022
9:30 a.m. to 2:00 p.m. EDT