Learn Analytics

Why Learn Data Analytics


By 2026, the demand for data analysts is expected to grow 23 percent.
Source: Bureau of Labor Statistics


By 2023, spending on marketing analytics in the US is forecasted to increase 198 percent.
Source: McKinsey & Company


75 percent of companies lack the skills and technology to optimize the data they collect.
Source: PWC

For Students

Online Modules & Workshops

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules and technical workshops.

Recommended Courses

Find available business and data analytics courses and programs offered at Wharton at the undergraduate and graduate level.

Student Data Portal

Get unprecedented access to individual-level datasets with real-world business contexts for your course projects, research, and more!

For Everyone

Executive Education

Sharpen your analytics mindset and understand the latest AI and machine learning applications through Wharton’s one-week intensive Customer Analytics course.

Wharton Online

Improve your decision-making process and deepen your business insights through Wharton’s three-month certificate program — Business Analytics: From Data to Insights.

Stay Updated

Get the latest news from Wharton Customer Analytics and be the first to hear about our upcoming events and programs.