MKTG 476/776

Applied Probability
Models in Marketing

Led by Pete Fader

Principle Objectives

To familiarize students with probability models and their role in marketing, information systems, and other related areas

To practice analytical thinking skills (analyzing and framing business problems and problem-solving techniques), including consideration of ethical issues.

To have students develop good instincts to judge the appropriateness, performance, and value of different kinds of models in a variety of managerial settings

MKTG 401

Marketing Analytics Capstone: Learning by Doing

Led by Raghu Iyengar

Principle Objectives

To apply knowledge to practice for an actual client, with a focus on the synthesis of knowledge acquired across curriculum

To provide students with the analytical and empirical skills required to develop probability models and apply them to problems of genuine managerial interest

To practice written and oral communication skills, as well as working in an (assigned) team environment, by leveraging the experience developed in earlier years of the leadership journey