Recommended Courses

Find available business analytics courses and programs at the undergraduate and graduate level.

Featured Course

MKTG 476/776

 

Applied Probability
Models in Marketing

Led by Pete Fader

Principle Objectives

To familiarize students with probability models and their role in marketing, information systems, and other related areas

To provide students with the analytical and empirical skills required to develop probability models and apply them to problems of genuine managerial interest

To have students develop good instincts to judge the appropriateness, performance, and value of different kinds of models in a variety of managerial settings

Undergraduate Courses

The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.

MBA Courses

The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.