Featured Course
MKTG 476/776
Applied Probability
Models in Marketing
Led by Pete Fader
Principle Objectives
To familiarize students with probability models and their role in marketing, information systems, and other related areas
To provide students with the analytical and empirical skills required to develop probability models and apply them to problems of genuine managerial interest
To have students develop good instincts to judge the appropriateness, performance, and value of different kinds of models in a variety of managerial settings
Undergraduate Courses
The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.
MBA Courses
The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.
