Find available business analytics courses and programs at the undergraduate and graduate level.
Models in Marketing
Led by Pete Fader
To familiarize students with probability models and their role in marketing, information systems, and other related areas
To practice analytical thinking skills (analyzing and framing business problems and problem-solving techniques), including consideration of ethical issues.
To have students develop good instincts to judge the appropriateness, performance, and value of different kinds of models in a variety of managerial settings
Marketing Analytics Capstone: Learning by Doing
Led by Raghu Iyengar
To apply knowledge to practice for an actual client, with a focus on the synthesis of knowledge acquired across curriculum
To provide students with the analytical and empirical skills required to develop probability models and apply them to problems of genuine managerial interest
To practice written and oral communication skills, as well as working in an (assigned) team environment, by leveraging the experience developed in earlier years of the leadership journey
The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.
The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.