Find available business analytics courses and programs at the undergraduate and graduate level.
Models in Marketing
Led by Pete Fader
To familiarize students with probability models and their role in marketing, information systems, and other related areas
To provide students with the analytical and empirical skills required to develop probability models and apply them to problems of genuine managerial interest
To have students develop good instincts to judge the appropriateness, performance, and value of different kinds of models in a variety of managerial settings
The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.
The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions.