Identifying Brand Halo
Effect Through Advertising
Company: Ferrero │ Industry: Consumer Packaged Goods
A multidisciplinary student team developed a marketing mix model to better balance resources to power brands and product innovations.
Driving Revenue Through
Company: Evite │ Industry: Social Planning
Students were asked to increase revenue for Evite by addressing one or more of the core drivers of growth. The winning team’s solution would be deployed on the Evite platform to make real-time decisions and to drive measurable improvement to an aspect of Evite’s user experience or lifecycle.
Academic Research Project
Subscription Game Recommendation
Company: Electronic Arts │ Industry: Video Gaming
Academic researchers used EA’s purchase, play, and upgrade data for individual players to help the global gaming company predict future purchase behavior and estimate customer lifetime value.
The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession
This study is designed to help CMOs learn from the past and make the best possible decisions about where, how, and when to invest to maximize firm revenues, profits, and share.
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Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world
As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics, and disruption in traditional growth of ecosystem to support it.
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