Featured Research

Analytics Accelerator

Identifying Brand Halo
Effect Through Advertising

Company: Ferrero  │  Industry: Consumer Packaged Goods

A multidisciplinary student team developed a marketing mix model to better balance resources to power brands and product innovations.


Driving Revenue Through
Guest-To-Host Conversion

Company: Evite  │  Industry: Social Planning

Students were asked to increase revenue for Evite by addressing one or more of the core drivers of growth. The winning team’s solution would be deployed on the Evite platform to make real-time decisions and to drive measurable improvement to an aspect of Evite’s user experience or lifecycle.

Academic Research Project

Subscription Game Recommendation

Company: Electronic Arts │ Industry: Video Gaming

Academic researchers used EA’s purchase, play, and upgrade data for individual players to help the global gaming company predict future purchase behavior and estimate customer lifetime value.

White Papers

The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession

This study is designed to help CMOs learn from the past and make the best possible decisions about where, how, and when to invest to maximize firm revenues, profits, and share.

Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world

As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics, and disruption in traditional growth of ecosystem to support it.

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Wharton Customer Analytics is dedicated to sharing the knowledge created by our extensive network of researchers. Search below to access our archive of published papers, student research projects, case studies, and both current and past research opportunities. Search by industry, company, project type, etc.

Participate in an Academic Research Project

Supplement your academic research with real-world datasets by working alongside Wharton faculty and Corporate Partners to solve complex business problems through innovative research projects.


Academic Research Network

Our academic research network includes 3,700+ researchers from more than 250 institutions worldwide. Our innovative research program connects Corporate Partners with academic teams from institutions of all shapes and sizes.