Driving Revenue Through
Company: Evite │ Industry: Social Planning
Students were asked to increase revenue for Evite by addressing one or more of the core drivers of growth. The winning team’s solution would be deployed on the Evite platform to make real-time decisions and to drive measurable improvement to an aspect of Evite’s user experience or lifecycle.
Identifying Brand Halo
Effect Through Advertising
Company: Ferrero │ Industry: Consumer Packaged Goods
A multidisciplinary student team developed a marketing mix model to better balance resources to power brands and product innovations.
Academic Research Project
Subscription Game Recommendation
Company: Electronic Arts │ Industry: Video Gaming
Academic researchers used EA’s purchase, play, and upgrade data for individual players to help the global gaming company predict future purchase behavior and estimate customer lifetime value.
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Wharton Customer Analytics is dedicated to sharing the knowledge created by our extensive network of researchers. Search below to access our archive of published papers, student research projects, case studies, and both current and past research opportunities. Search by industry, company, project type, etc.