Analytics Accelerators

Broaden your analytics skillset through a monthlong experiential learning project and work with actual companies using real-world datasets

Why the Analytics Accelerator?

Benefits

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SKILL DEVELOPMENT

Work with a Wharton mentor and develop highly marketable skills through hands-on experience with the latest tools and programming languages in data analytics

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NETWORKING AND RECRUITING

Gain exposure to executives at leading companies who are looking for top talent just like you

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REAL-WORLD IMPACT

Work with real-world datasets to help companies solve an actual business challenge

“Having the opportunity to work with real data sets, I was able to gain a deeper understanding of many of the statistical concepts I had learned in my coursework. After working on three Analytics Accelerators, I feel confident in my ability to tackle a real-world, unstructured, data science problem.”

– Ashley Clarke, W’23

How it Works

Who Is Eligible?
Penn and Wharton undergraduate and graduate students who show a demonstrated interest in analytics and possess relevant skills ranging from project management, to client relations, to technical expertise. Technical skills are not required but are a plus.

Apply
Submit your application through a highly competitive selection process to become a Wharton Analytics Fellow and get assigned to a company based on your skillset and their needs.

Launch
Kick off the project, meet with your assigned company, and discuss their real-world business challenge.

Analyze
Working closely with a Wharton mentor, analyze the dataset using programming languages and tools of your choice (i.e., Python, SQL) and create a statistical model that helps to solve the business challenge.

Present
Share your findings and recommendations with your company at the Analytics Accelerator Summit.

Spring Analytics Accelerator – Important Dates

Students must be able to commit a minimum of 10 hours/week for 9 weeks, and must be available on the following dates and times:

January 20-29

Student Applications Open

February 15-19

Initial scoping meeting with WCA and company representatives

April 16

Analytics Accelerator Summit

Spring 2021 Analytics Accelerator Projects

fox-entertainment-logo

Fox Entertainment currently serves as Fox’s television production arm.  FOX is looking to establish a new marketing mix model to optimize owned marketing strategy for premiere campaigns. Additionally, Fox would like to determine the effects of social media content marketing and how it affects different types of shows with respect to genre, new or returning shows, and seasonality.

We are beyond thrilled to collaborate with the amazing minds at Wharton and Penn on advanced marketing initiatives. You will play a crucial role in surfacing and disseminating tactical intelligence from cross-platform datasets to inform business decisions at FOX Entertainment. This is a high-impact opportunity to join a dynamic team and build advanced analytics initiatives from the ground up. We are excited for you to join our team! - Gina Bahremand, WG'11, Vice President of Audience Research FOX Entertainment
mcdonalds-logo

McDonald’s is the largest restaurant chain by revenue serving 69 million customers daily in over 100 countries. The restaurant chain would like to answer several questions around organic and paid social media and how it impacts financial performance. Additionally, McDonald’s would like to better understand the impact of an “always on” social media strategy versus a “big splash” strategy in driving sales and brand affinity.

“We're truly energized about the work underway with Wharton/Penn students! McDonald's is making exciting moves to run highly effective marketing, grow our brand and deepen our connections with customers. Advanced analytics gives room to become more relevant in the everyday lives of our customers – and together with your support, we’ll take the right actions to do just that!” - Clement Brossard, Manager Innovation, Global Social Listening at McDonald’s

Fall 2020 Analytics Accelerator

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Cubic Logo
Evite
Lidl Logo
Neuroflow Logo
TE Connectivity Logo

Previous Analytics Accelerators

Cubic Mission and Performance Solutions is a manufacturer of secure communication solutions to defense and public safety markets.

Cubic was looking to develop a model to recommend products to customers and recommend ways to appeal to certain customer groups and measure success.

Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The company develops, manufactures and sells products and solutions within hygiene and health.

Essity was looking to develop an in-field pricing recommendation engine for distributors of hygiene products

Ferrero is the third top-selling chocolate confection manufacturer in the world. The company has ambitious growth plans to be achieved through innovation, category expansion, and M&A. The company is family-owned and run.

Ferrero was looking to develop a marketing mix model(s) to better balance resources to power brands and product innovations.
READ MORE >>

TE Connectivity is a technology company that designs and manufactures connectivity and sensor products for harsh environments in a variety of industries.

TE Connectivity was looking to develop a model to predict sales and revenues for this sensor manufacturer.
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Articles

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

How strong is the halo effect when it comes to selling candy and gum? This was among the many questions students set out to answer during the third annual Wharton Analytics Accelerator, presented by Wharton Customer Analytics (WCA).
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How a Penn/Wharton Student Team Is Helping The Barnes Foundation Reach Bigger Audiences

One of the world’s finest collections of impressionist, post-impressionist, and early modernist paintings, the Barnes Foundation experienced a transformative move in 2012 from its longtime home in Merion to a new building on Philadelphia’s Benjamin Franklin Parkway in 2012.
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Wharton Analytics Accelerator Summit Gives Students an Opportunity to Apply Classroom Knowledge to Real Business Problems

Now in its second year, the Analytics Accelerator, a program of Wharton Customer Analytics, once again paired student teams with corporate partners to solve real problems with analytical solutions.
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