Analytics Accelerators

Broaden your analytics skillset through a monthlong experiential learning project and work with actual companies using real-world datasets

Benefits

null

SKILL DEVELOPMENT

Work with a Wharton mentor and develop highly marketable skills through hands-on experience with the latest tools and programming languages in data analytics

null

NETWORKING AND RECRUITING

Gain exposure to executives at leading companies who are looking for top talent just like you

null

REAL-WORLD IMPACT

Work with real-world datasets to help companies solve an actual business challenge

Spring Analytics Accelerator – Important Dates

Students must be able to commit a minimum of 10 hours a week for 8 weeks, and be available on the following dates and times:

January 12 - February 4

Student Application Open

February 28

Project Launch Meetings

April 22

Analytics Accelerator Summit

Spring 2022 Analytics Accelerator Projects

FirstrustLogoCenlar_2x3inch_300dpi

Overview: Firstrust Bank, founded in 1934, with current assets of $4.5 billion, is the region’s largest family-owned financial institution, one of the region’s largest and strongest full-service commercial banks, and one of the most consistently top-performing banks in the Nation.

Project: Finding new account opportunities and clustering prospective customers.

Fox Entertainment Logo

Overview: FOX Entertainment is a premier national television broadcaster renowned for its combination of appealing primetime entertainment and powerful sports programming.

Project: Analysis of NFTs related to an upcoming FOX project.

Overview: At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment.

Project: Measuring customer willingness to pay for certain products in target markets.

mcdonalds-logo

Overview: McDonald’s is the world’s leading global foodservice retailer with over 39,000 locations in over 100 countries.

Project: Analyzing and improving their new loyalty plan.

“Having the opportunity to work with real data sets, I was able to gain a deeper understanding of many of the statistical concepts I had learned in my coursework. After working on three Analytics Accelerators, I feel confident in my ability to tackle a real-world, unstructured, data science problem.”

– Ashley Clarke, W’23

Why the Analytics Accelerator?

How it Works

Who Is Eligible?
Penn and Wharton undergraduate and graduate students who show a demonstrated interest in analytics and possess relevant skills ranging from project management, to client relations, to technical expertise. Technical skills are not required but are a plus.

Apply
Submit your application through a highly competitive selection process to become a Wharton Analytics Fellow and get assigned to a company based on your skillset and their needs.

Launch
Kick off the project, meet with your assigned company, and discuss their real-world business challenge.

Analyze
Working closely with a Wharton mentor, analyze the dataset using programming languages and tools of your choice (i.e., Python, SQL) and create a statistical model that helps to solve the business challenge.

Present
Share your findings and recommendations with your company at the Analytics Accelerator Summit.

Fall 2021 Analytics Accelerator

lidl 2
master kong
zillow

Spring 2021 Analytics Accelerator

Fox Entertainment Logo
mcdonalds-logo

Analytics Accelerator Case Studies

neuroflow logo

Neuroflow is a SaaS healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care.

Neuroflow was looking to build a statistical model to identify users at high risk of churn, which would help inform product design, promotional offerings, etc. to proactively engage and retain these users. They were also looking for recommendations for app development and user experience.
READ MORE >>

Ferrero Logo

Ferrero is the third top-selling chocolate confection manufacturer in the world. The company has ambitious growth plans to be achieved through innovation, category expansion, and M&A. The company is family-owned and run.

Ferrero was looking to develop a marketing mix model(s) to better balance resources to power brands and product innovations.
READ MORE >>

TE Connectivity Logo

TE Connectivity is a technology company that designs and manufactures connectivity and sensor products for harsh environments in a variety of industries.

TE Connectivity was looking to develop a model to predict sales and revenues for this sensor manufacturer.
READ MORE >>

Articles

Analytics Accelerator Zillow Team

Wharton Students Help Zillow Turn Data into Results

The Zillow Analytics Accelerator project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students of the students on the team.
READ MORE >>

Man hold a remote

Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

An MBA and undergraduate student team analyzed data from FOX Entertainment to help inform data-driven promotion strategies for marketing their TV shows.
READ MORE >>

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

How strong is the halo effect when it comes to selling candy and gum? This was among the many questions students set out to answer during the third annual Wharton Analytics Accelerator, presented by Wharton Customer Analytics (WCA).
READ MORE >>