Analytics Accelerators

Broaden your analytics skillset through a monthlong experiential learning project and work with actual companies using real-world datasets

Benefits

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SKILL DEVELOPMENT

Work with a Wharton mentor and develop highly marketable skills through hands-on experience with the latest tools and programming languages in data analytics

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NETWORKING AND RECRUITING

Gain exposure to executives at leading companies who are looking for top talent just like you

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REAL-WORLD IMPACT

Work with real-world datasets to help companies solve an actual business challenge

As a part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.

Fall Analytics Accelerator – Important Dates

Students must be able to commit a minimum of 10 hours a week for 8 weeks, and be available on the following dates and times:

August 30 - September 18

Student Application Open

October 10

Project Launch Meetings

December 2

Analytics Accelerator Summit

Fall 2022 Analytics Accelerator Projects

Align Technology is a global medical device company that specializes in creating innovative dental devices. Align is interested in partnering with a student research team to leverage marketing campaigns of their product Itero, a computer-imaging technology, to maximize sales to different types of dental clients.

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Lowe’s Companies, Inc. is an American retail company specializing in home improvement. Lowe’s is seeking out the assistance of a student research team with the goal to strategically increase sales by using machine learning models to decide how to optimally stock the backroom of stores.

Master Kong - Kang Shi Fu Logo

Master Kong is the largest instant noodle producer in China, specializing in the production and distribution of instant noodles, beverages, and cakes. Master Kong is interested in creating a sku recommendation engine to increase online sales of noodle products by identifying gaps in current consumer needs.

The Nielsen Corporation is a global marketing research firm that informs clients with business intelligence by measuring behavior across channels and platforms to discover what audiences love. Nielsen is partnering with Wharton to understand how representation in television shows is related to metrics such as ratings, viewership, and “bingeability” of a show.

“Having the opportunity to work with real data sets, I was able to gain a deeper understanding of many of the statistical concepts I had learned in my coursework. After working on three Analytics Accelerators, I feel confident in my ability to tackle a real-world, unstructured, data science problem.”

– Ashley Clarke, W’23

Why the Analytics Accelerator?

How it Works

Who Is Eligible?
Penn and Wharton undergraduate and graduate students who show a demonstrated interest in analytics and possess relevant skills ranging from project management, to client relations, to technical expertise. Technical skills are not required but are a plus.

Apply
Submit your application through a highly competitive selection process to become a Wharton Analytics Fellow and get assigned to a company based on your skillset and their needs.

Launch
Kick off the project, meet with your assigned company, and discuss their real-world business challenge.

Analyze
Working closely with a Wharton mentor, analyze the dataset using programming languages and tools of your choice (i.e., Python, SQL) and create a statistical model that helps to solve the business challenge.

Present
Share your findings and recommendations with your company at the Analytics Accelerator Summit.

Spring 2022 Analytics Accelerator Projects

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Fox Entertainment Logo
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Fall 2021 Analytics Accelerator

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master kong
zillow

Spring 2021 Analytics Accelerator

Fox Entertainment Logo
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Analytics Accelerator Case Studies

neuroflow logo

Neuroflow is a SaaS healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care.

Neuroflow was looking to build a statistical model to identify users at high risk of churn, which would help inform product design, promotional offerings, etc. to proactively engage and retain these users. They were also looking for recommendations for app development and user experience.
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Ferrero Logo

Ferrero is the third top-selling chocolate confection manufacturer in the world. The company has ambitious growth plans to be achieved through innovation, category expansion, and M&A. The company is family-owned and run.

Ferrero was looking to develop a marketing mix model(s) to better balance resources to power brands and product innovations.
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TE Connectivity Logo

TE Connectivity is a technology company that designs and manufactures connectivity and sensor products for harsh environments in a variety of industries.

TE Connectivity was looking to develop a model to predict sales and revenues for this sensor manufacturer.
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Articles

Analytics Accelerator Zillow Team

Wharton Students Help Zillow Turn Data into Results

The Zillow Analytics Accelerator project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students of the students on the team.
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Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

An MBA and undergraduate student team analyzed data from FOX Entertainment to help inform data-driven promotion strategies for marketing their TV shows.
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Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

How strong is the halo effect when it comes to selling candy and gum? This was among the many questions students set out to answer during the third annual Wharton Analytics Accelerator, presented by Wharton Customer Analytics (WCA).
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