Wharton Stories: Analytics

Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

“We need to use analytics to help people understand why diversity, inclusion, and belonging is important but there are practical systemic realities that inhibit it, and why we need to re-code the system with first principles and new frameworks to make a difference!” said Shujaat Ahmad, WG’17.

How this Alumnus is Merging People Analytics with Diversity, Inclusion, and Belonging

MBA student Brie Groh is helping Wharton People Analytics asses how the workplace is evolving in culture and practice.

What Will the Future of Work Look Like?

The annual Women in Data Science conference is only one of the ways in which Wharton is forging a path for women in the industry.

Opening Doors and Closing Gaps for Women in Data Science

Hamsa Bastani, assistant professor of operations, information, and decisions at Wharton, discusses key findings from her research on how deep web data and machine learning can help law enforcement agencies investigate and intervene in human trafficking.

Research Spotlight: Prof. Hamsa Bastani on Using Machine Learning To Combat Human Trafficking

A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

Wharton students share tips about interning at Facebook, Comcast, and Quicken Loans at the first Data Days Conference.

How To Land a Data Science Internship

Meet Ileri Akinnola, one of two recipients of Wharton’s inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship for Underrepresented Students.

How Wharton Is Growing Diversity in Neuroscience

Arthur van Benthem, associate professor of business economics and public policy at Wharton, discusses key findings from his research on vehicle air pollution and emissions standards.

Research Spotlight: Prof. Arthur van Benthem on New Cars, Old Cars, and Air Pollution Today

Félix founders Bernardo Garcia, WG’21, and Manuel Godoy, WG’21, cite trust as an integral factor for drawing in consumers for their “cross-border” platform.

AI for Business Invests in Wharton Startup, Félix