Wharton Customer Analytics
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Updates from Wharton Customer Analytics
It is only through the expertise and dedication of our student community that WCA can deliver real business value to our partners. As a token of our appreciation, we are spotlighting Wharton junior, Hassan Hammoud, W’23. Read More
Wharton Customer Analytics (WCA) welcomes Affinity Solutions, the first data-led intelligence platform with the most comprehensive repository of purchase behavior on over 100 million consumers received daily from thousands of financial institutions, as its newest corporate partner. Read More
Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential, and beneficial except when it’s not. Experts warn that data analytics is at an inflection point. Read More
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