Wharton Customer Analytics

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Updates from Wharton Customer Analytics

Is Streaming the Future of TV Programming?

Comcast is the latest company to jump into the streaming world with the launch of NBC’s new Peacock streaming service, which will be available in July 2020. Faculty Director of the Wharton Customer Analytics Raghu Iyengar joins Dan Loney to talk about this complex market, the challenges that come with continually creating fresh, new content, ...Read More

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