Wharton Customer Analytics

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Updates from Wharton Customer Analytics

Affinity Solutions Becomes Corporate Partner

Wharton Customer Analytics (WCA) welcomes Affinity Solutions, the first data-led intelligence platform with the most comprehensive repository of purchase behavior on over 100 million consumers received daily from thousands of financial institutions, as its newest corporate partner. Read More

A Critical Examination of Artificial Intelligence

Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential, and beneficial except when it’s not. Experts warn that data analytics is at an inflection point. Read More

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