Wharton Customer Analytics

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Updates from Wharton Customer Analytics

Lessons Learned from Pivoting in the Face of the Pandemic

Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior. Read More

October 20, 2020

Recalibrating Your Customer Analytics Strategy

Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior. Read More

October 12, 2020

Realizing the Potential of Visual Artificial Intelligence

In this pandemic world, advances in the use of visual media are helping firms to interact with their customers in new ways. Read More

October 5, 2020

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Wharton Customer Analytics Stories

A class project on wildfire prevention led three Wharton undergrads to present their findings at the Women in Data Science Conference at Penn.

Predicting Random Forest Fires in California

Corporate executives partnered with Wharton and Penn students to provide practical solutions to their most pressing marketing and analytics problems.

Students Offer Sweet Solutions to Data Problems at the Analytics Accelerator Challenge

During his keynote for the 2019 WCAI Conference, Chief Data & Analytics Officer A. Charles Thomas mapped out the evolution of analytics as he’s seen it in the last 20 years of his career.

General Motors’ A. Charles Thomas: Lessons Learned from a CDAO’s Journey from the Back Office to the C-Suite

Business leaders and educators convened for a Town Hall on the rise of data analytics and filling a growing need for new jobs and more comprehensive education.

Wharton and WorkingNation Address Closing the Data Analytics Skills Gap

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