Wharton Customer Analytics

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Updates from Wharton Customer Analytics

Markets in Motion with Jamie Moldafsky, CMCO at Nielsen

Markets in Motion - Jamie Moldafsky Title Slide

Jamie Moldafsky, WG’89, Chief Marketing and Communications Officer at Nielsen and WCA Advisory Board Chairperson, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for “Markets in Motion,” a series that examines how marketing leaders and others are pivoting their business strategies and innovating in a time of disruption due to the COVID-19 pandemic. Read More

Markets in Motion with Jill Baskin, CMO of The Hershey Company

Markets in Motion - Jill Baskin Title Slide

Jill Baskin, CMO of The Hershey Company, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for “Markets in Motion,” a series that examines how marketing leaders and others are pivoting their business strategies and innovating in a time of disruption due to the COVID-19 pandemic. Read More

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