Updates from Wharton Customer Analytics
Weitzman Team Wins Wharton Datathon for Game Powerhouse Electronic Arts
A team of Weitzman students won the latest datathon organized by the Wharton Customer Analytics (WCA) for Electronic Arts (EA), the entertainment company behind such hit games as FIFA 17 and The Journey. Read More
Students Analyze Ferrero’s Advertising Spend Data to Help Improve ROI
Nikki Bowser, WG’21, and Erin Breland, head of global business intelligence and analytics at Ferrero, discuss the Wharton Analytics Accelerator project Nikki’s student team pursued. The students looked at Ferrero’s TV product advertising across all markets to see if they could improve ROI. Read More
Is Streaming the Future of TV Programming?
Comcast is the latest company to jump into the streaming world with the launch of NBC’s new Peacock streaming service, which will be available in July 2020. Faculty Director of the Wharton Customer Analytics Raghu Iyengar joins Dan Loney to talk about this complex market, the challenges that come with continually creating fresh, new content, ...Read More
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