Wharton Customer Analytics

Updates

Building Brand Equity with a Differentiated Customer Experience

featuring

Eric Bradlow, Co-Founder of Wharton Customer Analytics and Vice Dean of Analytics at Wharton
&
Martyn Etherington, CMO of Teradata

On Oct. 7, 2020, Wharton Customer Analytics and Teradata co-hosted “Building Brand Equity with a Differentiated Customer Experience,” where industry thought leaders provided insights on how their organizations are addressing new levels of real-time and on-demand services while striving to create more personalized customer experiences.

Eric Bradlow, Co-Founder of Wharton Customer Analytics and Vice Dean of Analytics at Wharton, sat down with Martyn Etherington, CMO of Teradata, to discuss real-world applications of brand equity.