Wharton Customer Analytics

Updates

COVID-19 and Food Security Challenges

Publication

Wharton Magazine

Author

Michael Ferrari is the Global Head of Climate and Agronomic Decision Sciences at Syngenta and a Senior Fellow at Wharton Customer Analytics.

Raghuram Iyengar is Miers-Busch W’1885 Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania and Faculty Director of Wharton Customer Analytics.


Introduction

Food security is likely to rank among the top technical and economic issues affecting global populations through the 21st century. And as we work our way in real-time through the current COVID-19 crisis, it is becoming increasingly apparent that the biggest challenge around food security is not simply a matter of having the right amount of supply. It is about matching supply to demand, at the right time.