Data and Analytics Through a CMO’s Lens

In the roughly three decades since Jamie Moldafsky WG’89 graduated from Wharton, she has established herself as a savvy brand marketer with positions at Whirlpool, Charles Schwab, and more. Moldasfsky—who has led Wells Fargo’s marketing strategy as CMO since 2011—had been slated to give the keynote address at this year’s AI and Analytics for Business Conference in April prior to its cancellation in light of the coronavirus. Ahead of her scheduled appearance at the conference, Moldafsky connected with Wharton Magazine to share insights into how marketers can use analytics to elevate brands, the importance of staying in control of our data, and the enduring relationships she formed at Wharton.