Wharton Customer Analytics


Livecast Series: Leveraging Data Analytics

The pandemic has escalated the need for firms to manage data. How will organizations recognize the right data assets, have the confidence to break down data silos, and operate within a heightened regulatory world?

Led by:

Raghu Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics

Neil Hoyne, Chief Measurement Strategist, Google; Senior Fellow, Wharton Customer Analytics

Santiago Gallino, Assistant Professor of Operations, Information, and Decisions, The Wharton School