Wharton Customer Analytics
Livecast Series: Leveraging Data Analytics
The pandemic has escalated the need for firms to manage data. How will organizations recognize the right data assets, have the confidence to break down data silos, and operate within a heightened regulatory world?
Raghu Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics
Neil Hoyne, Chief Measurement Strategist, Google; Senior Fellow, Wharton Customer Analytics
Santiago Gallino, Assistant Professor of Operations, Information, and Decisions, The Wharton School