Wharton Customer Analytics

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Machine Learning and Marketing Analytics with Wharton Customer Analytics Faculty Director Raghu Iyengar

In partnership with Wharton Lifelong Learning, Raghu Iyengar, Faculty Director of Wharton Customer Analytics, joined the Wharton Webinar Series to discuss Machine Learning and Marketing Analytics on June 2, 2022. Professor Iyengar touches upon when and why to embrace machine learning and artificial intelligence, and how to achieve the best return on investment when using these tools.

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