Wharton Customer Analytics

Updates

Raghu Iyengar on Wharton Business Daily’s Marketing Roundup

Raghu Iyengar, Professor of Marketing at Wharton and Faculty Director of Wharton Customer Analytics, joins host Dan Loney on Wharton Business Daily to discuss the latest marketing, retail and customer experience news and trends in the COVID era.

Highlights:

  • COVID-19 boosted retail subscriptions up to 145%. How does this impact customer lifetime value (CLV)?
  • Yelp’s data reveals a connection between increased customer interest and COVID-19 hotspots.
  • Starbucks expands contactless payment options through its loyalty program.