Wharton Customer Analytics

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Realizing the Growth Potential of AI

Publication

Forbes.com

Author

Stephen Diorio, Director of the Revenue Enablement Institute and member of the Forbes CMO Practice and Senior Fellow at Wharton Customer Analytics


Introduction

Business leaders and investors universally agree that Artificial Intelligence (AI) and Machine Learning (ML) will transform their businesses by reducing costs, managing risks, streamlining operations, accelerating growth, and fueling innovation.

The potential for AI to drive revenue and profit growth is enormous. Marketing, customer service, and sales were identified as the top three functions where AI can realize its full potential according to a survey of 1,093 executives by Forbes.