Wharton Customer Analytics

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Students Analyze Ferrero’s Advertising Spend Data to Help Improve ROI

Nikki Bowser, WG’21, and Erin Breland, head of global business intelligence and analytics at Ferrero, discuss the Wharton Analytics Accelerator project Nikki’s student team pursued. The students looked at Ferrero’s TV product advertising across all markets to see if they could improve ROI.