Wharton Customer Analytics

Updates

We hope you are doing well and were able to find some time to relax this summer. While also taking opportunities to re-energize, the WCA team has been working expeditiously over the past few months to successfully shift to a completely online environment. Some highlights include: working with Baring Private Equity Asia to host our first virtual datathon, revamping the WCA website, and collaborating with Wharton Senior Fellows to create timely analytics think pieces.

And we’re just getting started! WCA is excited to share its new quarterly newsletter. Here you’ll find the latest WCA news, upcoming programs, engagement opportunities, and thought leadership. Enjoy!

Featured

New Year, New Look 

Now more than ever, online resources are vital for community building, information sharing, and skill development. WCA’s new website makes it easier to access analytics research, online resources, and thought leadership. Whether you’re an undergraduate, MBA student, or an industry professional looking to learn more about analytics, WCA is your one-stop shop.

Thought Leadership

Voice Analytics & Artificial Intelligence

In a post-COVID world, will Voice AI become Frankenstein’s monster that breaks Asimov’s Law of Robotics? Or will the adoption of Voice AI enrich human lives as they become more humanized? WCA Faculty Director Raghu Iyengar and Senior Fellow Saurabh Goorha weigh in.

Experiential Learning

Analytics Accelerator

Quintessential fall activities – watching the leaves turn, consuming pumpkin spice everything, and the WCA Analytics Accelerator! For the fourth year in a row, students across the University, from undergraduate to PhD programs, will create statistical models and dashboards for companies to implement into their actual data environments.

WCA is excited to announce this fall’s line up – Comcast, Cubic Mission and Performance Solutions, Evite, Lidl, Neuroflow, and TE Connectivity. Each company brings a unique challenge for its team to solve, giving students hands-on experience with real-world datasets. The teams will spend six weeks working with a Wharton mentor and will present their implementable solutions at the Analytics Accelerator Summit on Nov. 13.

WCA Spotlight

Anish Bikmal & Anirudh Bikmal

It is only through the expertise and dedication of our community that WCA can deliver real business value to our partners and create thought leadership for the business world and beyond. As a token of our appreciation, we are spotlighting the students and alumni who make WCA the preeminent research center for business analytics. Meet Anish Bikmal, W’23, and Anirudh Bikmal, C’20. And yes, they are brothers.

Get Involved

WCA Corporate Partnership

Is this pandemic making you question everything – How does my marketing strategy need to change? What should I do about our customer churn? Can you see my screen? Am I still on mute? Do my work pants even fit anymore?!

COVID-19 has no doubt disrupted business as usual; however, adversity breeds innovation and WCA is here to help. Through dynamic learning programs and innovative research projects, we can transform your business with analytics, help you reenvision your business strategies, and optimize your data.

Learn Analytics

Executive Education

Customer Analytics for Growth Using Machine Learning, AI, and Big Data will sharpen your analytics mindset, enabling you to bridge any knowledge gap that may exist between your data science teams and the C-suite. Here you will learn how to convert model-based recommendations into actionable insights and better managerial decisions.

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